{"text_format":"1","workbook":"xlsx","n_sheets":39,"sheets":["About this data","Contents","1","2","3","4","5","6","7","8","9","10","11","12","13","14","15","16","17","18","19","20","21","22","23","24","25","26","27","28","29","30","31","32","33","34","35","36","37"],"not_rendered":{"charts":0,"images":1,"macros":1,"external_links":0,"defined_names":0,"comments":1,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"About this data","index":0,"n_rows":52,"n_cols":8,"rows_kept":52,"cut":false,"hidden":false,"merged":[]}
["About this data "]
["The tables in this workbook provide frequencies and percentages for each question asked in the pupils questionnaire, for those pupils aged between 7 and 11 (English school years 3 to 6) in the 2019 Engineering Brand Monitor."]
["For each question, the full list of responses is given, along with the number of respondents that selected each option and the proportion of total responses that each option makes up."]
["The responses are then broken down by different characteristics, namely:"]
["Gender"]
["Nationality (of the UK)"]
["Whether they attended a STEM careers activity"]
["Whether they had heard of the Year of Engineering"]
["Ethnicity"]
[]
["For each characteristic, there is column testing between the different categories, to determine whether the differences in responses between categories are statistically significant."]
["The tests used are z-tests, whereby each cell of the table is inspected in turn for a statistically significant difference between the cell proportion and the proportion representing "]
["the remainder of the population in the row which contains the cell. These z-tests are run at a 95% significance level, meaning that where a difference is detected, we can be 95% certain that the difference is due to a true difference between groups within the wider population"]
["The letters enable the user to produce “independent significance tests” on column percentages. These tests compute a separate statistic for each header group."]
[]
["The image below shows how this works in practice:"]
["A4. How much do you enjoy Maths?"]
[]
["Base: All aged 7-11"]
[null,null,"Gender",null,"Nation"]
[null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland"]
["Significance Level: 95%",null,"a","b","a","*b","*c","d"]
["Unweighted row",602,300,302,526,13,23,40]
["Total",602,308,294,511,19,27,45]
["1 - Don't enjoy it at all",28,7,21,23,3,0,2]
[null,0.05,"*2%","*7%",0.04,0.15,0,0.05]
[null,null,null,"a"]
["2 - Don't really enjoy it",50,19,31,43,3,2,2]
[null,0.08,0.06,0.1,0.08,0.15,0.08,0.05]
[]
["3  - It's ok",123,60,63,96,4,7,15]
[null,0.2,0.2,0.21,"*19%",0.23,0.27,"*33%"]
[null,null,null,null,null,null,null,"a"]
["4 - Enjoy it a little",157,77,80,135,3,12,7]
[null,0.26,0.25,0.27,0.26,0.16,0.43,0.15]
[]
["5 - Enjoy it very much",241,145,96,210,6,6,19]
[null,0.4,"*47%","*33%",0.41,0.31,0.22,0.42]
[null,null,"b"]
["Don't know",2,0,2,2,0,0,0]
[null,"*%",0,0.01,"*%",0,0,0]
[]
["Don't study this subject",1,0,1,1,0,0,0]
[null,"*%",0,"*%","*%",0,0,0]
[]
["ENJOY",398,222,176,346,9,18,25]
[null,0.66,"*72%","*60%",0.68,0.48,0.65,0.56999999999999995]
[null,null,"b"]
["DO NOT ENJOY",78,26,52,66,6,2,5]
[null,0.13,"*9%","*18%",0.13,0.28999999999999998,0.08,0.1]
[null,null,null,"a"]
["Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]

{"sheet":"Contents","index":1,"n_rows":113,"n_cols":2,"rows_kept":113,"cut":false,"hidden":false,"merged":[]}
["Page 1 Table of Contents"]
[]
[]
["Table 1","Breaks by breaks"]
[null,"    Base: All aged 7-11"]
[]
["Table 2","A1. Gender"]
[null,"    Base: All aged 7-11"]
[]
["Table 3","A1a. In which part of the UK does your child live?"]
[null,"    Base: All aged 7-11"]
[]
["Table 4","A2. Age of child"]
[null,"    Base: All aged 7-11"]
[]
["Table 5","A2d. Ethnicity of child"]
[null,"    Base: All aged 7-11"]
[]
["Table 6","A2A. Has child ever taken part in a STEM careers activity?"]
[null,"    Base: All aged 7-11"]
[]
["Table 7","A2B. Has child taken part in a STEM careers activity in the past 12 months?"]
[null,"    Base: All aged 7-11"]
[]
["Table 8","A2B. Has child taken part in a STEM careers activity in the past 12 months?"]
[null,"    Base: All who have taken part in a careers activity"]
[]
["Table 9","A3. What is your favourite subject at school?"]
[null,"    Base: All aged 7-11"]
[]
["Table 10","A4. How much do you enjoy Maths?"]
[null,"    Base: All aged 7-11"]
[]
["Table 11","A4. How much do you enjoy Maths?"]
[null,"    Base: All studying subject"]
[]
["Table 12","A5. How much do you enjoy Science?"]
[null,"    Base: All aged 7-11"]
[]
["Table 13","A5. How much do you enjoy Science?"]
[null,"    Base: All studying subject"]
[]
["Table 14","A6. How much do you enjoy English?"]
[null,"    Base: All aged 7-11"]
[]
["Table 15","A6. How much do you enjoy English?"]
[null,"    Base: All studying subject"]
[]
["Table 16","A7. How much do you enjoy Geography?"]
[null,"    Base: All aged 7-11"]
[]
["Table 17","A7. How much do you enjoy Geography?"]
[null,"    Base: All studying subject"]
[]
["Table 18","A8. How much do you enjoy Information and Communications Technology (ICT)?"]
[null,"    Base: All aged 7-11"]
[]
["Table 19","A8. How much do you enjoy Information and Communications Technology (ICT)?"]
[null,"    Base: All studying subject"]
[]
["Table 20","A8A. How much do you enjoy Design and Technology (D&T)?"]
[null,"    Base: All aged 7-11"]
[]
["Table 21","A8A. How much do you enjoy Design and Technology (D&T)?"]
[null,"    Base: All studying subject"]
[]
["Table 22","A4-A8A SUMMARY. Enjoyment of school subjects"]
[null,"    Base: All aged 7-11"]
[]
["Table 23","A9. How much would you like to be an engineer when you are older?"]
[null,"    Base: All aged 7-11"]
[]
["Table 24","A10. How much would you like to be a scientist when you are older?"]
[null,"    Base: All aged 7-11"]
[]
["Table 25","A9-A10 SUMMARY. How much would like to be an engineer/scientist when older?"]
[null,"    Base: All aged 7-11"]
[]
["Table 26","A11_1. How positive or negative do you view each of the following: Science"]
[null,"    Base: All aged 7-11"]
[]
["Table 27","A11_2. How positive or negative do you view each of the following: Technology"]
[null,"    Base: All aged 7-11"]
[]
["Table 28","A11_3. How positive or negative do you view each of the following: Engineering"]
[null,"    Base: All aged 7-11"]
[]
["Table 29","A11_4. How positive or negative do you view each of the following: Maths"]
[null,"    Base: All aged 7-11"]
[]
["Table 30","A11 SUMMARY. How positive of negative are your views on the following?"]
[null,"    Base: All aged 7-11"]
[]
["Table 31","A12. Which of these words would you use to describe a job in engineering?"]
[null,"    Base: All aged 7-11"]
[]
["Table 32","A13. Do you do any of the following science related activities outside of school?"]
[null,"    Base: All aged 7-11"]
[]
["Table 33","A37B. Before taking this survey, had you seen these logos"]
[null,"    Base: All aged 7-11"]
[]
["Table 34","A37C. Have you seen or heard anything in the last 12months about 2018 being the Year of Engineering?"]
[null,"    Base: All aged 7-11"]
[]
["Table 35","A37D. What have you seen or heard recently about 2018 being the Year of Engineering?"]
[null,"    Base: Those who have heard about Year of Engineering"]
[]
["Table 36","A37e. Have you seen any videos or images online in the last 12 months from a campaign called 'This is Engineering'?"]
[null,"    Base: All aged 7-11"]
[]
["Table 37","B1. Open to recontact"]
[null,"    Base: All aged 7-11"]

{"sheet":"1","index":2,"n_rows":90,"n_cols":25,"rows_kept":90,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 1/ 1","Back to contents"]
["TID"]
["VT","Breaks by breaks"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["ROW1","Gender"]
["PRC","Boy",308,308,0,262,9,11,25,100,14,173,22,114,173,22,93,216,72,231,33,18,19,2,231]
["RTV0",null,0.51,"*100%","*0%",0.51,0.48,0.41,0.56999999999999995,0.52,0.5,0.53,"*38%",0.52,0.53,"*38%",0.52,0.51,0.53,0.51,0.62,0.54,0.43,0.35,0.51]
["TTS",null,null,"b",null,null,null,null,null,null,null,"d",null,null,"c"]
["PRC","Girl",294,0,294,248,10,16,19,91,14,153,36,105,153,36,85,209,64,222,20,16,25,4,222]
["RTV0",null,0.49,"*0%","*100%",0.49,0.52,0.59,0.43,0.48,0.5,0.47,"*62%",0.48,0.47,"*62%",0.48,0.49,0.47,0.49,0.38,0.46,0.56999999999999995,0.65,0.49]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,"c",null,null,"b"]
["ROW1","Nation"]
["PRC","England",511,262,248,511,0,0,0,167,21,275,48,188,275,48,162,349,130,372,50,32,43,6,372]
["RTV0",null,0.85,0.85,0.85,"*100%",0,0,"*0%",0.87,0.76,0.84,0.84,0.86,0.84,0.84,"*92%","*82%","*96%","*82%","*95%",0.93,"*97%",1,"*82%"]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,"e",null,"e"]
["PRC","Northern Ireland",19,9,10,0,19,0,0,4,0,10,5,4,10,5,0,19,0,18,0,0,0,0,18]
["RTV0",null,0.03,0.03,0.03,"*0%",1,0,0,0.02,0,0.03,"*8%",0.02,0.03,"*8%","*0%","*4%","*0%",0.04,0,0,0,0,0.04]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a",null,"a",null,"a"]
["PRC","Wales",27,11,16,0,0,27,0,9,3,13,2,12,13,2,4,24,5,23,1,2,1,0,23]
["RTV0",null,0.05,0.04,0.05,"*0%",0,1,0,0.05,0.12,0.04,0.04,0.06,0.04,0.04,0.02,0.06,0.04,0.05,0.02,7.0000000000000007E-2,0.03,0,0.05]
["TTS"]
["PRC","Scotland",45,25,19,0,0,0,45,11,3,28,2,14,28,2,11,34,1,41,1,0,0,0,41]
["RTV0",null,7.0000000000000007E-2,0.08,7.0000000000000007E-2,"*0%",0,0,"*100%",0.06,0.12,0.09,0.04,7.0000000000000007E-2,0.09,0.04,0.06,0.08,"*1%","*9%",0.02,0,"*0%",0,"*9%"]
["TTS",null,null,null,null,null,null,null,"a",null,null,null,null,null,null,null,null,null,null,"a",null,null,null,null,"c"]
["ROW1","Attended STEM careers activity"]
["PRC","Yes - within past 12 months",191,100,91,167,4,9,11,191,0,0,0,191,0,0,118,74,60,130,20,17,20,3,130]
["RTV0",null,0.32,0.33,0.31,0.33,0.23,0.32,0.25,"*100%",0,"*0%","*0%","*87%","*0%","*0%","*66%","*17%","*44%","*29%",0.38,"*50%","*45%",0.49,"*29%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e","e"]
["PRC","Yes - not within past 12 months",28,14,14,21,0,3,3,0,28,0,0,28,0,0,13,14,10,17,3,4,4,0,17]
["RTV0",null,0.05,0.04,0.05,0.04,0,0.12,7.0000000000000007E-2,"*0%",1,"*0%",0,"*13%","*0%",0,"*8%","*3%","*8%",0.04,0.06,0.11,0.09,0,0.04]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,"bc",null,null,"b",null,"b",null,null,"e"]
["PRC","No",326,173,153,275,10,13,28,0,0,326,0,0,326,0,39,287,56,263,27,11,17,2,263]
["RTV0",null,0.54,0.56000000000000005,0.52,0.54,0.52,0.47,0.62,"*0%",0,"*100%","*0%","*0%","*100%","*0%","*22%","*68%","*41%","*58%",0.51,"*31%","*38%",0.4,"*58%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"ad",null,null,"ac",null,null,"a",null,"a",null,null,null,null,"bc"]
["PRC","Don't know",57,22,36,48,5,2,2,0,0,0,57,0,0,57,7,50,10,43,3,3,4,1,43]
["RTV0",null,0.09,"*7%","*12%",0.09,0.24,0.08,0.05,"*0%",0,"*0%","*100%","*0%","*0%","*100%","*4%","*12%",7.0000000000000007E-2,0.1,0.05,0.09,0.08,0.12,0.1]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,"ac",null,null,"ab",null,"a"]
["ROW1","Attended STEM careers activity (overall)"]
["PRC","Yes",219,114,105,188,4,12,14,191,28,0,0,219,0,0,131,88,70,147,23,21,24,3,147]
["RTV0",null,0.36,0.37,0.36,0.37,0.23,0.45,0.32,"*100%",1,"*0%","*0%","*100%","*0%","*0%","*74%","*21%","*52%","*32%",0.44,"*60%","*54%",0.49,"*32%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e","e"]
["PRC","No",326,173,153,275,10,13,28,0,0,326,0,0,326,0,39,287,56,263,27,11,17,2,263]
["RTV0",null,0.54,0.56000000000000005,0.52,0.54,0.52,0.47,0.62,"*0%",0,"*100%","*0%","*0%","*100%","*0%","*22%","*68%","*41%","*58%",0.51,"*31%","*38%",0.4,"*58%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"ad",null,null,"ac",null,null,"a",null,"a",null,null,null,null,"bc"]
["PRC","Don't know",57,22,36,48,5,2,2,0,0,0,57,0,0,57,7,50,10,43,3,3,4,1,43]
["RTV0",null,0.09,"*7%","*12%",0.09,0.24,0.08,0.05,"*0%",0,"*0%","*100%","*0%","*0%","*100%","*4%","*12%",7.0000000000000007E-2,0.1,0.05,0.09,0.08,0.12,0.1]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,"ac",null,null,"ab",null,"a"]
["ROW1","Heard of YoE"]
["PRC","Yes",177,93,85,162,0,4,11,118,13,39,7,131,39,7,177,0,61,114,22,20,16,3,114]
["RTV0",null,0.28999999999999998,0.3,0.28999999999999998,"*32%",0,0.13,0.25,"*61%",0.48,"*12%","*13%","*60%","*12%","*13%","*100%","*0%","*45%","*25%","*43%","*57%",0.36,0.49,"*25%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","e"]
["PRC","No/Don't know",425,216,209,349,19,24,34,74,14,287,50,88,287,50,0,425,76,339,30,15,28,3,339]
["RTV0",null,0.71,0.7,0.71,"*68%",1,0.87,0.75,"*39%",0.52,"*88%","*87%","*40%","*88%","*87%","*0%","*100%","*55%","*75%","*57%","*43%",0.64,0.51,"*75%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,"a",null,null,null,null,"ab"]
["ROW1","Ethnicity1"]
["PRC","BAME",136,72,64,130,0,5,1,60,10,56,10,70,56,10,61,76,136,0,52,34,44,6,0]
["RTV0",null,0.23,0.23,0.22,"*26%",0,0.18,"*3%","*31%",0.38,"*17%",0.18,"*32%","*17%",0.18,"*34%","*18%","*100%","*0%","*100%","*100%","*100%",1,"*0%"]
["TTS",null,null,null,null,"d",null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","e","e"]
["PRC","White",453,231,222,372,18,23,41,130,17,263,43,147,263,43,114,339,0,453,0,0,0,0,453]
["RTV0",null,0.75,0.75,0.76,"*73%",0.92,0.82,"*92%","*68%",0.6,"*81%",0.76,"*67%","*81%",0.76,"*64%","*80%","*0%","*100%","*0%","*0%","*0%",0,"*100%"]
["TTS",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,null,"a",null,"a",null,null,null,null,"abc"]
["ROW1","Ethnicity2"]
["PRC","Asian or Asian British",52,33,20,50,0,1,1,20,3,27,3,23,27,3,22,30,52,0,52,0,0,0,0]
["RTV0",null,0.09,0.11,7.0000000000000007E-2,"*10%",0,0.05,0.03,0.11,0.11,0.08,0.05,0.11,0.08,0.05,"*13%","*7%","*38%","*0%","*100%",0,"*0%",0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,"bce"]
["PRC","Black or Black British",34,18,16,32,0,2,0,17,4,11,3,21,11,3,20,15,34,0,0,34,0,0,0]
["RTV0",null,0.06,0.06,0.05,0.06,0,0.09,0,"*9%",0.13,"*3%",0.05,"*9%","*3%",0.05,"*11%","*3%","*25%","*0%","*0%","*100%",0,0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b",null,"b",null,null,"ace"]
["PRC","Mixed",44,19,25,43,0,1,0,20,4,17,4,24,17,4,16,28,44,0,0,0,44,0,0]
["RTV0",null,7.0000000000000007E-2,0.06,0.08,"*8%",0,0.04,0,"*10%",0.14000000000000001,"*5%",0.06,"*11%","*5%",0.06,0.09,7.0000000000000007E-2,"*32%","*0%","*0%",0,"*100%",0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,null,null,"b",null,null,null,"abe"]
["PRC","Other ethnic groups",6,2,4,6,0,0,0,3,0,2,1,3,2,1,3,3,6,0,0,0,0,6,0]
["RTV0",null,0.01,0.01,0.01,0.01,0,0,0,0.01,0,0.01,0.01,0.01,0.01,0.01,0.02,0.01,"*4%","*0%",0,0,0,1,"*0%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","White",453,231,222,372,18,23,41,130,17,263,43,147,263,43,114,339,0,453,0,0,0,0,453]
["RTV0",null,0.75,0.75,0.76,"*73%",0.92,0.82,"*92%","*68%",0.6,"*81%",0.76,"*67%","*81%",0.76,"*64%","*80%","*0%","*100%","*0%","*0%","*0%",0,"*100%"]
["TTS",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,null,"a",null,"a",null,null,null,null,"abc"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 1"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

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["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 2/ 1","Back to contents"]
["TID"]
["VT","A1. Gender"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Boy",308,308,0,262,9,11,25,100,14,173,22,114,173,22,93,216,72,231,33,18,19,2,231]
["RTV0",null,0.51,"*100%","*0%",0.51,0.48,0.41,0.56999999999999995,0.52,0.5,0.53,"*38%",0.52,0.53,"*38%",0.52,0.51,0.53,0.51,0.62,0.54,0.43,0.35,0.51]
["TTS",null,null,"b",null,null,null,null,null,null,null,"d",null,null,"c"]
["PRC","Girl",294,0,294,248,10,16,19,91,14,153,36,105,153,36,85,209,64,222,20,16,25,4,222]
["RTV0",null,0.49,"*0%","*100%",0.49,0.52,0.59,0.43,0.48,0.5,0.47,"*62%",0.48,0.47,"*62%",0.48,0.49,0.47,0.49,0.38,0.46,0.56999999999999995,0.65,0.49]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,"c",null,null,"b"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 2"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"3","index":4,"n_rows":68,"n_cols":25,"rows_kept":68,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 3/ 1","Back to contents"]
["TID"]
["VT","A1a. In which part of the UK does your child live?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","England: North East",23,13,9,23,0,0,0,9,1,10,3,10,10,3,10,13,7,15,3,2,2,0,15]
["RTV0",null,0.04,0.04,0.03,0.04,0,0,0,0.05,0.04,0.03,0.05,0.05,0.03,0.05,0.06,0.03,0.05,0.03,0.05,0.06,0.05,0,0.03]
["TTS"]
["PRC","England: North West",66,40,26,66,0,0,0,18,4,40,5,22,40,5,22,44,14,51,5,2,7,0,51]
["RTV0",null,0.11,0.13,0.09,"*13%",0,0,"*0%",0.09,0.14000000000000001,0.12,0.09,0.1,0.12,0.09,0.13,0.1,0.1,0.11,0.1,7.0000000000000007E-2,0.15,0,0.11]
["TTS",null,null,null,null,"d"]
["PRC","England: Yorkshire & Humber",50,32,18,50,0,0,0,16,0,29,5,16,29,5,13,37,18,32,8,4,5,0,32]
["RTV0",null,0.08,0.1,0.06,"*10%",0,0,"*0%",0.08,0,0.09,0.09,7.0000000000000007E-2,0.09,0.09,7.0000000000000007E-2,0.09,"*13%",7.0000000000000007E-2,"*16%",0.12,0.12,0,7.0000000000000007E-2]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"e"]
["PRC","England: East Midlands",43,15,27,43,0,0,0,14,0,27,2,14,27,2,11,32,12,30,3,3,5,2,30]
["RTV0",null,7.0000000000000007E-2,"*5%","*9%","*8%",0,0,0,7.0000000000000007E-2,0,0.08,0.03,0.06,0.08,0.03,0.06,7.0000000000000007E-2,0.09,7.0000000000000007E-2,0.06,0.08,0.11,0.28999999999999998,7.0000000000000007E-2]
["TTS",null,null,null,"a"]
["PRC","England: West Midlands",55,32,23,55,0,0,0,17,3,31,4,19,31,4,16,39,15,40,8,2,5,1,40]
["RTV0",null,0.09,0.1,0.08,"*11%",0,0,"*0%",0.09,0.1,0.1,7.0000000000000007E-2,0.09,0.1,7.0000000000000007E-2,0.09,0.09,0.11,0.09,0.15,0.05,0.11,0.13,0.09]
["TTS",null,null,null,null,"d"]
["PRC","England: East of England",57,24,33,57,0,0,0,18,5,28,6,23,28,6,11,47,8,50,3,0,5,0,50]
["RTV0",null,0.1,0.08,0.11,"*11%",0,0,"*0%",0.1,0.17,0.09,0.11,0.11,0.09,0.11,"*6%","*11%",0.06,"*11%",0.06,"*0%",0.11,0,"*11%"]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,null,"a",null,null,null,null,"b",null,"b"]
["PRC","England: South East",85,41,43,85,0,0,0,20,4,51,10,24,51,10,27,58,17,65,3,6,8,0,65]
["RTV0",null,0.14000000000000001,0.13,0.15,"*17%",0,0,"*0%",0.11,0.15,0.16,0.17,0.11,0.16,0.17,0.15,0.14000000000000001,0.12,0.14000000000000001,"*5%",0.17,0.19,0,0.14000000000000001]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["PRC","England: London",84,44,40,84,0,0,0,38,4,34,8,42,34,8,41,44,34,47,16,10,5,3,47]
["RTV0",null,0.14000000000000001,0.14000000000000001,0.14000000000000001,"*17%",0,0,"*0%","*20%",0.16,"*11%",0.13,"*19%","*11%",0.13,"*23%","*10%","*25%","*10%","*30%","*30%",0.11,0.57999999999999996,"*10%"]
["TTS",null,null,null,null,"d",null,null,null,"c",null,null,null,"b",null,null,"b",null,"b",null,"ce","ce"]
["PRC","England: South West",47,21,27,47,0,0,0,17,0,25,5,17,25,5,12,36,5,42,1,3,1,0,42]
["RTV0",null,0.08,7.0000000000000007E-2,0.09,"*9%",0,0,0,0.09,0,0.08,0.09,0.08,0.08,0.09,7.0000000000000007E-2,0.08,"*4%","*9%",0.03,0.08,0.03,0,"*9%"]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["PRC","Northern Ireland",19,9,10,0,19,0,0,4,0,10,5,4,10,5,0,19,0,18,0,0,0,0,18]
["RTV0",null,0.03,0.03,0.03,"*0%",1,0,0,0.02,0,0.03,"*8%",0.02,0.03,"*8%","*0%","*4%","*0%",0.04,0,0,0,0,0.04]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a",null,"a",null,"a"]
["PRC","Wales: North",10,4,6,0,0,10,0,5,1,2,1,6,2,1,1,9,1,9,0,1,0,0,9]
["RTV0",null,0.02,0.01,0.02,"*0%",0,0.36,0,0.03,0.04,0.01,0.02,0.03,0.01,0.02,0.01,0.02,0.01,0.02,0,0.04,0,0,0.02]
["TTS"]
["PRC","Wales: South",18,7,10,0,0,18,0,4,2,10,1,6,10,1,2,15,4,14,1,1,1,0,14]
["RTV0",null,0.03,0.02,0.03,"*0%",0,0.64,0,0.02,0.08,0.03,0.02,0.03,0.03,0.02,0.01,0.04,0.03,0.03,0.02,0.04,0.03,0,0.03]
["TTS"]
["PRC","Scotland",45,25,19,0,0,0,45,11,3,28,2,14,28,2,11,34,1,41,1,0,0,0,41]
["RTV0",null,7.0000000000000007E-2,0.08,7.0000000000000007E-2,"*0%",0,0,"*100%",0.06,0.12,0.09,0.04,7.0000000000000007E-2,0.09,0.04,0.06,0.08,"*1%","*9%",0.02,0,"*0%",0,"*9%"]
["TTS",null,null,null,null,null,null,null,"a",null,null,null,null,null,null,null,null,null,null,"a",null,null,null,null,"c"]
["PRC","NORTH ENGLAND",139,85,54,139,0,0,0,43,5,79,13,48,79,13,46,94,39,98,16,9,14,0,98]
["RTV0",null,0.23,"*28%","*18%","*27%",0,0,"*0%",0.22,0.18,0.24,0.23,0.22,0.24,0.23,0.26,0.22,0.28999999999999998,0.22,0.31,0.25,0.32,0,0.22]
["TTS",null,null,"b",null,"d"]
["PRC","MIDLANDS",155,71,84,155,0,0,0,49,7,87,12,56,87,12,37,118,35,119,14,4,14,2,119]
["RTV0",null,0.26,0.23,0.28999999999999998,"*30%",0,0,"*0%",0.25,0.27,0.27,0.21,0.26,0.27,0.21,0.21,0.28000000000000003,0.26,0.26,0.26,0.12,0.33,0.42,0.26]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","SOUTH EXCL LONDON",132,62,70,132,0,0,0,38,4,75,15,42,75,15,39,93,22,107,4,9,10,0,107]
["RTV0",null,0.22,0.2,0.24,"*26%",0,0,"*0%",0.2,0.15,0.23,0.26,0.19,0.23,0.26,0.22,0.22,0.16,0.24,"*8%",0.25,0.22,0,0.24]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a","a",null,"a"]
["PRC","ENGLAND",511,262,248,511,0,0,0,167,21,275,48,188,275,48,162,349,130,372,50,32,43,6,372]
["RTV0",null,0.85,0.85,0.85,"*100%",0,0,"*0%",0.87,0.76,0.84,0.84,0.86,0.84,0.84,"*92%","*82%","*96%","*82%","*95%",0.93,"*97%",1,"*82%"]
["TTS",null,null,null,null,"d",null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,"e",null,"e"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 3"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"4","index":5,"n_rows":29,"n_cols":25,"rows_kept":29,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 4/ 1","Back to contents"]
["TID"]
["VT","A2. Age of child"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Aged 7-8",153,71,82,124,9,10,9,35,6,98,14,41,98,14,38,115,37,111,14,11,12,1,111]
["RTV0",null,0.25,0.23,0.28000000000000003,0.24,0.46,0.37,0.21,"*18%",0.2,"*30%",0.25,"*19%","*30%",0.25,0.21,0.27,0.27,0.24,0.26,0.31,0.28000000000000003,0.11,0.24]
["TTS",null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","Aged 8-9",152,89,64,132,4,6,11,56,10,75,11,66,75,11,50,103,35,116,11,6,15,3,116]
["RTV0",null,0.25,"*29%","*22%",0.26,0.22,0.21,0.24,0.3,0.34,0.23,0.2,"*30%",0.23,0.2,0.28000000000000003,0.24,0.26,0.26,0.21,0.19,0.33,0.47,0.26]
["TTS",null,null,"b"]
["PRC","Aged 9-10",150,79,71,134,2,5,10,44,6,86,14,51,86,14,44,106,34,113,18,9,6,2,113]
["RTV0",null,0.25,0.26,0.24,0.26,0.08,0.18,0.23,0.23,0.23,0.26,0.24,0.23,0.26,0.24,0.25,0.25,0.25,0.25,0.34,0.25,0.14000000000000001,0.26,0.25]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"c"]
["PRC","Aged 10-11",146,70,77,121,5,7,15,55,6,67,18,62,67,18,45,101,30,113,10,9,11,1,113]
["RTV0",null,0.24,0.23,0.26,0.24,0.24,0.24,0.33,0.28999999999999998,0.23,"*21%",0.31,0.28000000000000003,"*21%",0.31,0.26,0.24,0.22,0.25,0.19,0.26,0.25,0.15,0.25]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 4"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"5","index":6,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 5/ 1","Back to contents"]
["TID"]
["VT","A2d. Ethnicity of child"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Asian or Asian British (Indian, Pakistani, Bangladeshi, any other Asian background)",52,33,20,50,0,1,1,20,3,27,3,23,27,3,22,30,52,0,52,0,0,0,0]
["RTV0",null,0.09,0.11,7.0000000000000007E-2,"*10%",0,0.05,0.03,0.11,0.11,0.08,0.05,0.11,0.08,0.05,"*13%","*7%","*38%","*0%","*100%",0,"*0%",0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,"bce"]
["PRC","Black or Black British (Caribbean, African, any other Black background)",34,18,16,32,0,2,0,17,4,11,3,21,11,3,20,15,34,0,0,34,0,0,0]
["RTV0",null,0.06,0.06,0.05,0.06,0,0.09,0,"*9%",0.13,"*3%",0.05,"*9%","*3%",0.05,"*11%","*3%","*25%","*0%","*0%","*100%",0,0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b",null,"b",null,null,"ace"]
["PRC","Mixed (including white & black Caribbean, white & black African, white & Asian, any other mixed",44,19,25,43,0,1,0,20,4,17,4,24,17,4,16,28,44,0,0,0,44,0,0]
["RTV0",null,7.0000000000000007E-2,0.06,0.08,"*8%",0,0.04,0,"*10%",0.14000000000000001,"*5%",0.06,"*11%","*5%",0.06,0.09,7.0000000000000007E-2,"*32%","*0%","*0%",0,"*100%",0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,null,null,"b",null,null,null,"abe"]
["PRC","White (including British, Irish, any other white background)",453,231,222,372,18,23,41,130,17,263,43,147,263,43,114,339,0,453,0,0,0,0,453]
["RTV0",null,0.75,0.75,0.76,"*73%",0.92,0.82,"*92%","*68%",0.6,"*81%",0.76,"*67%","*81%",0.76,"*64%","*80%","*0%","*100%","*0%","*0%","*0%",0,"*100%"]
["TTS",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,null,"a",null,"a",null,null,null,null,"abc"]
["PRC","Other ethnic groups (Chinese, any other ethnic group)",6,2,4,6,0,0,0,3,0,2,1,3,2,1,3,3,6,0,0,0,0,6,0]
["RTV0",null,0.01,0.01,0.01,0.01,0,0,0,0.01,0,0.01,0.01,0.01,0.01,0.01,0.02,0.01,"*4%","*0%",0,0,0,1,"*0%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","Don't know",2,2,1,1,2,0,0,0,0,1,2,0,1,2,0,2,0,0,0,0,0,0,0]
["RTV0",null,"*%","*%","*%","**%",0.08,0,0,0,0,"*%","*3%",0,"*%","*3%",0,0.01,0,"*0%",0,0,0,0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"ac",null,null,"ab"]
["PRC","Prefer not to say",11,4,7,8,0,0,2,1,1,7,2,2,7,2,3,8,0,0,0,0,0,0,0]
["RTV0",null,0.02,0.01,0.02,0.02,0,0,0.06,0.01,0.02,0.02,0.04,0.01,0.02,0.04,0.02,0.02,0,"*0%",0,0,0,0,"*0%"]
["TTS"]
["PRC","BAME",136,72,64,130,0,5,1,60,10,56,10,70,56,10,61,76,136,0,52,34,44,6,0]
["RTV0",null,0.23,0.23,0.22,"*26%",0,0.18,"*3%","*31%",0.38,"*17%",0.18,"*32%","*17%",0.18,"*34%","*18%","*100%","*0%","*100%","*100%","*100%",1,"*0%"]
["TTS",null,null,null,null,"d",null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","e","e"]
["PRC","White",453,231,222,372,18,23,41,130,17,263,43,147,263,43,114,339,0,453,0,0,0,0,453]
["RTV0",null,0.75,0.75,0.76,"*73%",0.92,0.82,"*92%","*68%",0.6,"*81%",0.76,"*67%","*81%",0.76,"*64%","*80%","*0%","*100%","*0%","*0%","*0%",0,"*100%"]
["TTS",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,null,"a",null,"a",null,null,null,null,"abc"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 5"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"6","index":7,"n_rows":65,"n_cols":25,"rows_kept":65,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 6/ 1","Back to contents"]
["TID"]
["VT","A2A. Has child ever taken part in a STEM careers activity?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","No",326,173,153,275,10,13,28,0,0,326,0,0,326,0,39,287,56,263,27,11,17,2,263]
["RTV0",null,0.54,0.56000000000000005,0.52,0.54,0.52,0.47,0.62,"*0%",0,"*100%","*0%","*0%","*100%","*0%","*22%","*68%","*41%","*58%",0.51,"*31%","*38%",0.4,"*58%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"ad",null,null,"ac",null,null,"a",null,"a",null,null,null,null,"bc"]
["PRC","Yes - Big Bang UK Fair",77,45,32,69,2,5,1,64,13,0,0,77,0,0,52,24,33,44,6,10,15,2,44]
["RTV0",null,0.13,0.15,0.11,0.14000000000000001,0.08,0.17,"*2%","*33%",0.47,"*0%","*0%","*35%","*0%","*0%","*29%","*6%","*24%","*10%",0.11,"*28%","*34%",0.38,"*10%"]
["TTS",null,null,null,null,"d",null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"ae","ae"]
["PRC","Yes - Big Bang Near Me",102,54,48,85,3,6,8,96,6,0,0,102,0,0,70,32,34,68,12,8,12,2,68]
["RTV0",null,0.17,0.17,0.16,0.17,0.16,0.23,0.18,"*50%",0.22,"*0%","*0%","*46%","*0%","*0%","*39%","*8%","*25%","*15%",0.22,0.24,0.26,0.38,"*15%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,null,"e"]
["PRC","Yes - Tomorrow's Engineers",49,29,21,45,0,2,2,42,7,0,0,49,0,0,32,18,20,29,6,7,7,1,29]
["RTV0",null,0.08,0.09,7.0000000000000007E-2,0.09,0,0.09,0.05,"*22%",0.26,"*0%","*0%","*23%","*0%","*0%","*18%","*4%","*15%","*6%",0.11,"*19%","*17%",0.12,"*6%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e","e"]
["PRC","Yes - Year of Engineering",23,15,9,20,2,0,2,23,0,0,0,23,0,0,16,7,7,16,3,2,1,1,16]
["RTV0",null,0.04,0.05,0.03,0.04,0.08,0,0.05,"*12%",0,"*0%",0,"*11%","*0%",0,"*9%","*2%",0.05,0.04,0.06,0.06,0.02,0.12,0.04]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","Yes - Visit from industry",2,0,2,2,0,0,0,2,0,0,0,2,0,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%",0,0.01,"*%",0,0,0,0.01,0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - STEM related fair/festival",9,2,7,9,0,0,0,7,1,0,0,9,0,0,1,7,0,8,0,0,0,0,8]
["RTV0",null,0.01,"*1%","*2%",0.02,0,0,0,"*4%",0.05,"*0%",0,"*4%","*0%",0,0.01,0.02,0,0.02,0,0,0,0,0.02]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b"]
["PRC","Yes - Higher education hosted/produced activity",2,2,1,2,0,0,0,2,0,0,0,2,0,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%",0.01,"*%","*%",0,0,0,"*1%",0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Museum hosted activity/activity centre",5,0,5,4,0,0,1,5,0,0,0,5,0,0,1,5,0,5,0,0,0,0,5]
["RTV0",null,0.01,"*0%","*2%",0.01,0,0,0.02,"*3%",0,"*0%",0,"*2%","*0%",0,"*%",0.01,0,0.01,0,0,0,0,0.01]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b"]
["PRC","Yes - STEM activity",1,0,1,0,1,0,0,1,0,0,0,1,0,0,0,1,0,1,0,0,0,0,1]
["RTV0",null,"*%",0,"*%","*0%",7.0000000000000007E-2,0,0,0.01,0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Science club/competition",2,2,0,2,0,0,0,2,0,0,0,2,0,0,1,1,1,1,1,0,0,0,1]
["RTV0",null,"*%",0.01,0,"*%",0,0,0,0.01,0,0,0,0.01,0,0,"*%","*%",0.01,"*%",0.01,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Maths challenge",1,0,1,1,0,0,0,0,1,0,0,1,0,0,0,1,0,1,0,0,0,0,1]
["RTV0",null,"*%",0,"*%","*%",0,0,0,0,0.03,0,0,"*%",0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Mad science",2,1,1,2,0,0,0,2,0,0,0,2,0,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%","*%","*%","*%",0,0,0,0.01,0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Other",4,1,4,4,0,0,0,4,0,0,0,4,0,0,1,4,0,4,0,0,0,0,4]
["RTV0",null,0.01,"*%",0.01,0.01,0,0,0,"*2%",0,"*0%",0,"*2%","*0%",0,"*%",0.01,0,0.01,0,0,0,0,0.01]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b"]
["PRC","Don't know",57,22,36,48,5,2,2,0,0,0,57,0,0,57,7,50,10,43,3,3,4,1,43]
["RTV0",null,0.09,"*7%","*12%",0.09,0.24,0.08,0.05,"*0%",0,"*0%","*100%","*0%","*0%","*100%","*4%","*12%",7.0000000000000007E-2,0.1,0.05,0.09,0.08,0.12,0.1]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,"ac",null,null,"ab",null,"a"]
["PRC","YES",219,114,105,188,4,12,14,191,28,0,0,219,0,0,131,88,70,147,23,21,24,3,147]
["RTV0",null,0.36,0.37,0.36,0.37,0.23,0.45,0.32,"*100%",1,"*0%","*0%","*100%","*0%","*0%","*74%","*21%","*52%","*32%",0.44,"*60%","*54%",0.49,"*32%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e","e"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 6"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"7","index":8,"n_rows":62,"n_cols":25,"rows_kept":62,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 7/ 1","Back to contents"]
["TID"]
["VT","A2B. Has child taken part in a STEM careers activity in the past 12 months?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","No",349,184,166,292,10,16,31,0,23,326,0,23,326,0,49,300,64,277,30,13,19,2,277]
["RTV0",null,0.57999999999999996,0.6,0.56000000000000005,0.56999999999999995,0.52,0.6,0.7,"*0%",0.84,"*100%","*0%","*11%","*100%","*0%","*28%","*71%","*47%","*61%",0.56999999999999995,"*39%","*43%",0.4,"*61%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"ad",null,"c","ac",null,null,"a",null,"a",null,null,null,null,"bc"]
["PRC","Yes - Big Bang UK Fair",56,34,21,53,0,3,0,56,0,0,0,56,0,0,41,15,25,31,6,7,10,2,31]
["RTV0",null,0.09,0.11,7.0000000000000007E-2,"*10%",0,0.09,"*0%","*29%",0,"*0%","*0%","*25%","*0%","*0%","*23%","*3%","*18%","*7%",0.11,"*20%","*23%",0.38,"*7%"]
["TTS",null,null,null,null,"d",null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e","e"]
["PRC","Yes - Big Bang Near Me",90,46,44,74,3,5,8,90,0,0,0,90,0,0,64,25,27,63,9,8,9,1,63]
["RTV0",null,0.15,0.15,0.15,0.14000000000000001,0.16,0.18,0.18,"*47%",0,"*0%","*0%","*41%","*0%","*0%","*36%","*6%",0.2,0.14000000000000001,0.17,0.22,0.21,0.23,0.14000000000000001]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","Yes - Tomorrow's Engineers",32,18,15,30,0,2,0,32,0,0,0,32,0,0,21,11,14,18,5,5,3,1,18]
["RTV0",null,0.05,0.06,0.05,0.06,0,0.09,0,"*17%",0,"*0%",0,"*15%","*0%",0,"*12%","*3%","*10%","*4%",0.09,"*16%",7.0000000000000007E-2,0.12,"*4%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e"]
["PRC","Yes - Year of Engineering",23,15,9,20,2,0,2,23,0,0,0,23,0,0,16,7,7,16,3,2,1,1,16]
["RTV0",null,0.04,0.05,0.03,0.04,0.08,0,0.05,"*12%",0,"*0%",0,"*11%","*0%",0,"*9%","*2%",0.05,0.04,0.06,0.06,0.02,0.12,0.04]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","Yes - Visit from industry",2,0,2,2,0,0,0,2,0,0,0,2,0,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%",0,0.01,"*%",0,0,0,0.01,0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - STEM related fair/festival",7,2,6,7,0,0,0,7,0,0,0,7,0,0,1,6,0,7,0,0,0,0,7]
["RTV0",null,0.01,0.01,0.02,0.01,0,0,0,"*4%",0,"*0%",0,"*3%","*0%",0,0.01,0.01,0,0.01,0,0,0,0,0.01]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b"]
["PRC","Yes - Higher education hosted/produced activity",2,2,1,2,0,0,0,2,0,0,0,2,0,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%",0.01,"*%","*%",0,0,0,"*1%",0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Museum hosted activity/activity centre",5,0,5,4,0,0,1,5,0,0,0,5,0,0,1,5,0,5,0,0,0,0,5]
["RTV0",null,0.01,"*0%","*2%",0.01,0,0,0.02,"*3%",0,"*0%",0,"*2%","*0%",0,"*%",0.01,0,0.01,0,0,0,0,0.01]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b"]
["PRC","Yes - STEM activity",1,0,1,0,1,0,0,1,0,0,0,1,0,0,0,1,0,1,0,0,0,0,1]
["RTV0",null,"*%",0,"*%","*0%",7.0000000000000007E-2,0,0,0.01,0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Science club/competition",2,2,0,2,0,0,0,2,0,0,0,2,0,0,1,1,1,1,1,0,0,0,1]
["RTV0",null,"*%",0.01,0,"*%",0,0,0,0.01,0,0,0,0.01,0,0,"*%","*%",0.01,"*%",0.01,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Mad science",2,1,1,2,0,0,0,2,0,0,0,2,0,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%","*%","*%","*%",0,0,0,0.01,0,0,0,0.01,0,0,0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Yes - Other",4,1,4,4,0,0,0,4,0,0,0,4,0,0,1,4,0,4,0,0,0,0,4]
["RTV0",null,0.01,"*%",0.01,0.01,0,0,0,"*2%",0,"*0%",0,"*2%","*0%",0,"*%",0.01,0,0.01,0,0,0,0,0.01]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b"]
["PRC","Don't know",61,25,37,52,5,2,2,0,4,0,57,4,0,57,11,51,12,46,3,4,5,1,46]
["RTV0",null,0.1,0.08,0.13,0.1,0.24,0.08,0.05,"*0%",0.16,"*0%","*100%","*2%","*0%","*100%","*6%","*12%",0.09,0.1,0.05,0.11,0.11,0.12,0.1]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"ac","b",null,"ab",null,"a"]
["PRC","YES",191,100,91,167,4,9,11,191,0,0,0,191,0,0,118,74,60,130,20,17,20,3,130]
["RTV0",null,0.32,0.33,0.31,0.33,0.23,0.32,0.25,"*100%",0,"*0%","*0%","*87%","*0%","*0%","*66%","*17%","*44%","*29%",0.38,"*50%","*45%",0.49,"*29%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e","e"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 7"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"8","index":9,"n_rows":62,"n_cols":21,"rows_kept":62,"cut":false,"hidden":false,"merged":[[8,3,8,4],[8,5,8,8],[8,9,8,10]]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 8/ 1","Back to contents"]
["TID"]
["VT","A2B. Has child taken part in a STEM careers activity in the past 12 months?"]
["BT"]
["BT","Base: All who have taken part in a careers activity"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,"Attended STEM careers activity (overall)","Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","Yes","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","*d","a","*b",null,"a","b","a","b","*a","*b","*c","*d","e"]
["UNR","Unweighted row",227,114,113,201,3,10,13,199,28,227,144,83,80,144,26,25,25,4,144]
["PTR","Total",219,114,105,188,4,12,14,191,28,219,131,88,70,147,23,21,24,3,147]
["PRC","No",23,11,12,17,0,3,3,0,23,23,10,13,8,14,3,3,2,0,14]
["RTV0",null,0.11,0.09,0.12,0.09,0,0.28000000000000003,0.23,0,0.84,0.11,7.0000000000000007E-2,0.15,0.12,0.1,0.13,0.14000000000000001,0.1,0,0.1]
["TTS"]
["PRC","Yes - Big Bang UK Fair",56,34,21,53,0,3,0,56,0,56,41,15,25,31,6,7,10,2,31]
["RTV0",null,0.25,0.3,0.21,0.28000000000000003,0,0.21,0,0.28999999999999998,0,0.25,"*31%","*17%","*36%","*21%",0.25,0.33,0.43,0.77,"*21%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"b",null,"b"]
["PRC","Yes - Big Bang Near Me",90,46,44,74,3,5,8,90,0,90,64,25,27,63,9,8,9,1,63]
["RTV0",null,0.41,0.4,0.42,0.39,0.69,0.41,0.55000000000000004,0.47,0,0.41,"*49%","*29%",0.38,0.43,0.38,0.37,0.39,0.46,0.43]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","Yes - Tomorrow's Engineers",32,18,15,30,0,2,0,32,0,32,21,11,14,18,5,5,3,1,18]
["RTV0",null,0.15,0.15,0.14000000000000001,0.16,0,0.2,0,0.17,0,0.15,0.16,0.13,0.19,0.13,0.2,0.26,0.12,0.24,0.13]
["TTS"]
["PRC","Yes - Year of Engineering",23,15,9,20,2,0,2,23,0,23,16,7,7,16,3,2,1,1,16]
["RTV0",null,0.11,0.13,0.08,0.1,0.35,0,0.15,0.12,0,0.11,0.12,0.08,0.1,0.11,0.13,0.1,0.04,0.24,0.11]
["TTS"]
["PRC","Yes - Visit from industry",2,0,2,2,0,0,0,2,0,2,0,2,0,2,0,0,0,0,2]
["RTV0",null,0.01,0,0.01,0.01,0,0,0,0.01,0,0.01,0,0.02,0,0.01,0,0,0,0,0.01]
["TTS"]
["PRC","Yes - STEM related fair/festival",7,2,6,7,0,0,0,7,0,7,1,6,0,7,0,0,0,0,7]
["RTV0",null,0.03,0.01,0.05,0.04,0,0,0,0.04,0,0.03,"*1%","*7%","*0%",0.04,0,0,0,0,0.04]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["PRC","Yes - Higher education hosted/produced activity",2,2,1,2,0,0,0,2,0,2,0,2,0,2,0,0,0,0,2]
["RTV0",null,0.01,0.01,0.01,0.01,0,0,0,0.01,0,0.01,0,0.02,0,0.01,0,0,0,0,0.01]
["TTS"]
["PRC","Yes - Museum hosted activity/activity centre",5,0,5,4,0,0,1,5,0,5,1,5,0,5,0,0,0,0,5]
["RTV0",null,0.02,"*0%","*5%",0.02,0,0,7.0000000000000007E-2,0.03,0,0.02,"*1%","*5%",0,0.04,0,0,0,0,0.04]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,null,"a"]
["PRC","Yes - STEM activity",1,0,1,0,1,0,0,1,0,1,0,1,0,1,0,0,0,0,1]
["RTV0",null,0.01,0,0.01,0,0.31,0,0,0.01,0,0.01,0,0.02,0,0.01,0,0,0,0,0.01]
["TTS"]
["PRC","Yes - Science club/competition",2,2,0,2,0,0,0,2,0,2,1,1,1,1,1,0,0,0,1]
["RTV0",null,0.01,0.01,0,0.01,0,0,0,0.01,0,0.01,0.01,0.01,0.01,0.01,0.03,0,0,0,0.01]
["TTS"]
["PRC","Yes - Mad science",2,1,1,2,0,0,0,2,0,2,0,2,0,2,0,0,0,0,2]
["RTV0",null,0.01,0.01,0.01,0.01,0,0,0,0.01,0,0.01,0,0.02,0,0.01,0,0,0,0,0.01]
["TTS"]
["PRC","Yes - Other",4,1,4,4,0,0,0,4,0,4,1,4,0,4,0,0,0,0,4]
["RTV0",null,0.02,0.01,0.03,0.02,0,0,0,0.02,0,0.02,0.01,0.04,0,0.03,0,0,0,0,0.03]
["TTS"]
["PRC","Don't know",4,3,1,4,0,0,0,0,4,4,4,1,2,2,0,1,1,0,2]
["RTV0",null,0.02,0.03,0.01,0.02,0,0,0,0,0.16,0.02,0.03,0.01,0.03,0.01,0,0.04,0.06,0,0.01]
["TTS"]
["PRC","YES",191,100,91,167,4,9,11,191,0,191,118,74,60,130,20,17,20,3,130]
["RTV0",null,0.87,0.88,0.87,0.89,1,0.72,0.77,1,0,0.87,0.9,0.84,0.85,0.89,0.87,0.83,0.84,1,0.89]
["TTS"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b - a,b - a,b - a,b,c,d,e"]
["JF","Page 8"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"9","index":10,"n_rows":62,"n_cols":25,"rows_kept":62,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 9/ 1","Back to contents"]
["TID"]
["VT","A3. What is your favourite subject at school?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Maths",150,92,58,132,0,5,13,34,8,96,12,42,96,12,36,114,30,118,14,11,6,0,118]
["RTV0",null,0.25,"*30%","*20%",0.26,0,0.18,0.3,"*18%",0.28999999999999998,"*29%",0.22,"*19%","*29%",0.22,0.2,0.27,0.22,0.26,0.27,0.31,"*13%",0,0.26]
["TTS",null,null,"b",null,null,null,null,null,null,null,"a",null,null,"a",null,null,null,null,null,null,"c",null,null,"c"]
["PRC","Science",96,52,44,79,5,6,7,52,8,30,5,60,30,5,38,58,22,73,11,3,8,0,73]
["RTV0",null,0.16,0.17,0.15,0.15,0.24,0.22,0.15,"*27%",0.28999999999999998,"*9%",0.09,"*27%","*9%",0.09,"*21%","*14%",0.16,0.16,0.21,0.08,0.19,0,0.16]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","Art",87,24,63,66,3,6,12,24,2,52,9,26,52,9,21,66,21,63,7,2,9,3,63]
["RTV0",null,0.14000000000000001,"*8%","*22%","*13%",0.15,0.21,"*27%",0.12,0.08,0.16,0.16,0.12,0.16,0.16,0.12,0.16,0.16,0.14000000000000001,0.13,0.06,0.21,0.54,0.14000000000000001]
["TTS",null,null,null,"a",null,null,null,"a"]
["PRC","English",62,22,40,57,2,1,2,19,2,36,5,21,36,5,17,45,14,47,5,3,5,1,47]
["RTV0",null,0.1,"*7%","*14%",0.11,0.08,0.05,0.06,0.1,0.09,0.11,0.1,0.1,0.11,0.1,0.1,0.11,0.1,0.1,0.1,0.1,0.11,0.11,0.1]
["TTS",null,null,null,"a"]
["PRC","Physical Education (PE)",52,26,26,43,6,1,2,10,2,30,10,12,30,10,14,38,11,41,4,3,3,1,41]
["RTV0",null,0.09,0.08,0.09,0.08,0.3,0.04,0.05,"*5%",7.0000000000000007E-2,0.09,"*18%","*5%",0.09,"*18%",0.08,0.09,0.08,0.09,0.08,0.09,7.0000000000000007E-2,0.12,0.09]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","History",41,22,19,33,1,1,6,11,2,26,2,14,26,2,10,31,11,29,2,5,4,0,29]
["RTV0",null,7.0000000000000007E-2,7.0000000000000007E-2,7.0000000000000007E-2,0.06,7.0000000000000007E-2,0.04,0.13,0.06,0.09,0.08,0.03,0.06,0.08,0.03,0.05,7.0000000000000007E-2,0.08,0.06,0.04,0.14000000000000001,0.1,0,0.06]
["TTS"]
["PRC","Information and Communications Technology (ICT)",35,30,5,30,2,4,0,16,2,15,3,17,15,3,12,23,9,25,5,1,3,1,25]
["RTV0",null,0.06,"*10%","*2%",0.06,0.08,0.14000000000000001,0,0.08,0.06,0.05,0.05,0.08,0.05,0.05,7.0000000000000007E-2,0.05,7.0000000000000007E-2,0.06,0.09,0.04,7.0000000000000007E-2,0.12,0.06]
["TTS",null,null,"b"]
["PRC","Design and Technology",29,19,10,27,0,1,1,11,0,16,3,11,16,3,14,15,11,18,3,4,3,1,18]
["RTV0",null,0.05,0.06,0.04,0.05,0,0.04,0.02,0.06,0,0.05,0.05,0.05,0.05,0.05,"*8%","*4%","*8%",0.04,0.06,"*12%",7.0000000000000007E-2,0.12,0.04]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,null,"e"]
["PRC","Music",27,10,18,24,0,2,1,5,1,17,5,5,17,5,8,19,4,22,1,1,1,0,22]
["RTV0",null,0.05,0.03,0.06,0.05,0,0.08,0.02,0.03,0.02,0.05,0.09,0.02,0.05,0.09,0.05,0.05,0.03,0.05,0.03,0.04,0.03,0,0.05]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","Geography",9,4,5,9,0,0,0,6,1,3,0,7,3,0,5,5,1,8,0,0,1,0,8]
["RTV0",null,0.02,0.01,0.02,0.02,0,0,0,"*3%",0.03,0.01,0,"*3%",0.01,0,0.03,0.01,0.01,0.02,0,0,0.03,0,0.02]
["TTS"]
["PRC","Religious Studies (RE)",2,2,0,2,0,0,0,1,0,1,0,1,1,0,0,2,0,2,0,0,0,0,2]
["RTV0",null,"*%",0.01,0,"*%",0,0,0,"*%",0,"*%",0,"*%","*%",0,0,0.01,0,"*%",0,0,0,0,"*%"]
["TTS"]
["PRC","Other",3,1,3,3,0,0,0,3,0,0,1,3,0,1,3,1,1,3,0,1,0,0,3]
["RTV0",null,0.01,"*%",0.01,0.01,0,0,0,"*2%",0,"*0%",0.01,0.01,"*0%",0.01,"*2%","**%",0.01,0.01,0,0.02,0,0,0.01]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","Don't know",7,5,2,6,2,0,0,0,0,6,2,0,6,2,0,7,0,4,0,0,0,0,4]
["RTV0",null,0.01,0.02,0.01,0.01,0.08,0,0,0,0,0.02,0.03,"*0%",0.02,0.03,0,0.02,0,0.01,0,0,0,0,0.01]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,"a","a"]
["PRC","STEM",310,193,117,267,6,16,21,113,18,156,23,131,156,23,100,210,73,234,33,19,20,1,234]
["RTV0",null,0.52,"*63%","*40%",0.52,0.32,0.57999999999999996,0.47,"*59%",0.64,0.48,0.41,"*60%",0.48,0.41,0.56999999999999995,0.49,0.53,0.52,0.62,0.55000000000000004,0.45,0.23,0.52]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc"]
["PRC","NOT STEM",292,115,177,243,13,12,24,78,10,170,34,88,170,34,77,215,64,219,20,15,24,5,219]
["RTV0",null,0.48,"*37%","*60%",0.48,0.68,0.42,0.53,"*41%",0.36,0.52,0.59,"*40%",0.52,0.59,0.43,0.51,0.47,0.48,0.38,0.45,0.55000000000000004,0.77,0.48]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a","a",null,"a","a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 9"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"10","index":11,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 10/ 1","Back to contents"]
["TID"]
["VT","A4. How much do you enjoy Maths?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",28,7,21,23,3,0,2,3,1,20,4,4,20,4,5,23,6,21,1,1,3,1,21]
["RTV0",null,0.05,"*2%","*7%",0.04,0.15,0,0.05,"*2%",0.03,"*6%",0.06,"*2%","*6%",0.06,0.03,0.05,0.04,0.05,0.02,0.02,7.0000000000000007E-2,0.14000000000000001,0.05]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a"]
["PRC","2 - Don't really enjoy it",50,19,31,43,3,2,2,11,1,35,3,12,35,3,6,45,11,37,3,2,6,0,37]
["RTV0",null,0.08,0.06,0.1,0.08,0.15,0.08,0.05,0.06,0.04,"*11%",0.05,0.06,"*11%",0.05,"*3%","*10%",0.08,0.08,7.0000000000000007E-2,0.06,0.13,0,0.08]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","3  - It's ok",123,60,63,96,4,7,15,38,8,66,12,46,66,12,41,82,32,87,8,11,10,3,87]
["RTV0",null,0.2,0.2,0.21,"*19%",0.23,0.27,"*33%",0.2,0.28999999999999998,0.2,0.2,0.21,0.2,0.2,0.23,0.19,0.23,0.19,0.16,0.32,0.22,0.5,0.19]
["TTS",null,null,null,null,null,null,null,"a"]
["PRC","4 - Enjoy it a little",157,77,80,135,3,12,7,51,8,80,17,60,80,17,36,121,33,123,20,4,8,1,123]
["RTV0",null,0.26,0.25,0.27,0.26,0.16,0.43,0.15,0.27,0.3,0.25,0.3,0.27,0.25,0.3,"*20%","*29%",0.24,0.27,"*38%","*11%",0.19,0.13,0.27]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"bc",null,null,null,"b"]
["PRC","5 - Enjoy it very much",241,145,96,210,6,6,19,88,10,123,21,97,123,21,90,151,55,183,20,17,17,1,183]
["RTV0",null,0.4,"*47%","*33%",0.41,0.31,0.22,0.42,"*46%",0.35,0.38,0.36,0.44,0.38,0.36,"*51%","*36%",0.4,0.41,0.37,0.49,0.39,0.23,0.41]
["TTS",null,null,"b",null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","Don't know",2,0,2,2,0,0,0,0,0,1,1,0,1,1,0,2,0,1,0,0,0,0,1]
["RTV0",null,"*%",0,0.01,"*%",0,0,0,0,0,"*%","*2%",0,"*%","*2%",0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"ac",null,null,"ab"]
["PRC","Don't study this subject",1,0,1,1,0,0,0,0,0,1,0,0,1,0,0,1,0,0,0,0,0,0,0]
["RTV0",null,"*%",0,"*%","*%",0,0,0,0,0,"*%",0,0,"*%",0,0,"*%",0,0,0,0,0,0,0]
["TTS"]
["PRC","ENJOY",398,222,176,346,9,18,25,139,18,203,38,157,203,38,126,272,88,307,39,20,26,2,307]
["RTV0",null,0.66,"*72%","*60%",0.68,0.48,0.65,0.56999999999999995,"*73%",0.65,"*62%",0.66,"*72%","*62%",0.66,0.71,0.64,0.64,0.68,0.75,0.59,0.59,0.36,0.68]
["TTS",null,null,"b",null,null,null,null,null,"c",null,null,null,"b"]
["PRC","DO NOT ENJOY",78,26,52,66,6,2,5,15,2,55,6,16,55,6,11,67,17,58,5,3,9,1,58]
["RTV0",null,0.13,"*9%","*18%",0.13,0.28999999999999998,0.08,0.1,"*8%",7.0000000000000007E-2,"*17%",0.11,"*8%","*17%",0.11,"*6%","*16%",0.12,0.13,0.09,0.08,0.2,0.14000000000000001,0.13]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 10"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"11","index":12,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 11/ 1","Back to contents"]
["TID"]
["VT","A4. How much do you enjoy Maths?"]
["BT"]
["BT","Base: All studying subject"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",601,300,301,525,13,23,40,199,28,319,55,227,319,55,193,408,150,438,59,38,45,8,438]
["PTR","Total",601,308,292,510,19,27,45,191,28,325,57,219,325,57,177,424,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",28,7,21,23,3,0,2,3,1,20,4,4,20,4,5,23,6,21,1,1,3,1,21]
["RTV0",null,0.05,"*2%","*7%",0.04,0.15,0,0.05,"*2%",0.03,"*6%",0.06,"*2%","*6%",0.06,0.03,0.05,0.04,0.05,0.02,0.02,7.0000000000000007E-2,0.14000000000000001,0.05]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a"]
["PRC","2 - Don't really enjoy it",50,19,31,43,3,2,2,11,1,35,3,12,35,3,6,45,11,37,3,2,6,0,37]
["RTV0",null,0.08,0.06,0.11,0.08,0.15,0.08,0.05,0.06,0.04,"*11%",0.05,0.06,"*11%",0.05,"*3%","*11%",0.08,0.08,7.0000000000000007E-2,0.06,0.13,0,0.08]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","3  - It's ok",123,60,63,96,4,7,15,38,8,66,12,46,66,12,41,82,32,87,8,11,10,3,87]
["RTV0",null,0.2,0.2,0.21,"*19%",0.23,0.27,"*33%",0.2,0.28999999999999998,0.2,0.2,0.21,0.2,0.2,0.23,0.19,0.23,0.19,0.16,0.32,0.22,0.5,0.19]
["TTS",null,null,null,null,null,null,null,"a"]
["PRC","4 - Enjoy it a little",157,77,80,135,3,12,7,51,8,80,17,60,80,17,36,121,33,123,20,4,8,1,123]
["RTV0",null,0.26,0.25,0.27,0.27,0.16,0.43,0.15,0.27,0.3,0.25,0.3,0.27,0.25,0.3,"*20%","*29%",0.24,0.27,"*38%","*11%",0.19,0.13,0.27]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"bc",null,null,null,"b"]
["PRC","5 - Enjoy it very much",241,145,96,210,6,6,19,88,10,123,21,97,123,21,90,151,55,183,20,17,17,1,183]
["RTV0",null,0.4,"*47%","*33%",0.41,0.31,0.22,0.42,"*46%",0.35,0.38,0.36,0.44,0.38,0.36,"*51%","*36%",0.4,0.41,0.37,0.49,0.39,0.23,0.41]
["TTS",null,null,"b",null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","Don't know",2,0,2,2,0,0,0,0,0,1,1,0,1,1,0,2,0,1,0,0,0,0,1]
["RTV0",null,"*%",0,0.01,"*%",0,0,0,0,0,"*%","*2%",0,"*%","*2%",0,"*%",0,"*%",0,0,0,0,"*%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"ac",null,null,"ab"]
["PRC","ENJOY",398,222,176,346,9,18,25,139,18,203,38,157,203,38,126,272,88,307,39,20,26,2,307]
["RTV0",null,0.66,"*72%","*60%",0.68,0.48,0.65,0.56999999999999995,"*73%",0.65,"*63%",0.66,"*72%","*63%",0.66,0.71,0.64,0.64,0.68,0.75,0.59,0.59,0.36,0.68]
["TTS",null,null,"b",null,null,null,null,null,"c",null,null,null,"b"]
["PRC","DO NOT ENJOY",78,26,52,66,6,2,5,15,2,55,6,16,55,6,11,67,17,58,5,3,9,1,58]
["RTV0",null,0.13,"*9%","*18%",0.13,0.28999999999999998,0.08,0.1,"*8%",7.0000000000000007E-2,"*17%",0.11,"*8%","*17%",0.11,"*6%","*16%",0.12,0.13,0.09,0.08,0.2,0.14000000000000001,0.13]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 11"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"12","index":13,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 12/ 1","Back to contents"]
["TID"]
["VT","A5. How much do you enjoy Science?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",16,3,14,13,0,1,2,3,0,12,1,3,12,1,2,14,6,11,3,0,3,0,11]
["RTV0",null,0.03,"*1%","*5%",0.03,0,0.05,0.05,0.02,0,0.04,0.03,0.01,0.04,0.03,0.01,0.03,0.04,0.02,0.05,0,0.06,0,0.02]
["TTS",null,null,null,"a"]
["PRC","2 - Don't really enjoy it",31,13,17,27,1,0,2,6,1,23,1,7,23,1,7,24,8,23,3,1,3,1,23]
["RTV0",null,0.05,0.04,0.06,0.05,7.0000000000000007E-2,0,0.05,0.03,0.04,"*7%",0.02,0.03,"*7%",0.02,0.04,0.06,0.06,0.05,0.06,0.02,0.08,0.12,0.05]
["TTS"]
["PRC","3  - It's ok",118,67,51,99,6,5,9,23,7,76,13,30,76,13,28,90,23,92,7,8,8,0,92]
["RTV0",null,0.2,0.22,0.17,0.19,0.28999999999999998,0.18,0.2,"*12%",0.24,"*23%",0.23,"*13%","*23%",0.23,0.16,0.21,0.17,0.2,0.14000000000000001,0.24,0.18,0,0.2]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a"]
["PRC","4 - Enjoy it a little",175,95,80,152,3,10,11,52,7,100,16,59,100,16,49,127,36,136,14,11,8,2,136]
["RTV0",null,0.28999999999999998,0.31,0.27,0.3,0.16,0.35,0.25,0.27,0.26,0.31,0.28999999999999998,0.27,0.31,0.28999999999999998,0.28000000000000003,0.3,0.26,0.3,0.27,0.31,0.19,0.4,0.3]
["TTS"]
["PRC","5 - Enjoy it very much",241,121,120,207,8,11,17,104,13,102,23,117,102,23,89,152,59,180,25,14,17,3,180]
["RTV0",null,0.4,0.39,0.41,0.4,0.4,0.39,0.37,"*55%",0.46,"*31%",0.4,"*53%","*31%",0.4,"*50%","*36%",0.44,0.4,0.47,0.42,0.4,0.48,0.4]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","Don't know",13,6,6,9,2,1,1,1,0,9,2,1,9,2,2,10,3,7,0,0,3,0,7]
["RTV0",null,0.02,0.02,0.02,0.02,0.08,0.04,0.02,0.01,0,0.03,0.04,0.01,0.03,0.04,0.01,0.02,0.02,0.02,0,0,"*6%",0,0.02]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"e"]
["PRC","Don't study this subject",7,3,5,5,0,0,2,2,0,6,0,2,6,0,0,7,2,4,0,0,2,0,4]
["RTV0",null,0.01,0.01,0.02,0.01,0,0,"*5%",0.01,0,0.02,0,0.01,0.02,0,0,0.02,0.01,0.01,0,0,0.04,0,0.01]
["TTS",null,null,null,null,null,null,null,"a"]
["PRC","ENJOY",417,216,201,358,11,20,28,156,20,202,39,176,202,39,138,279,95,316,39,25,26,5,316]
["RTV0",null,0.69,0.7,0.68,0.7,0.55000000000000004,0.74,0.62,"*82%",0.72,"*62%",0.69,"*81%","*62%",0.69,"*78%","*66%",0.7,0.7,0.75,0.73,0.57999999999999996,0.88,0.7]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"b",null,null,"b"]
["PRC","DO NOT ENJOY",47,16,31,40,1,1,5,9,1,34,3,10,34,3,9,38,13,34,6,1,6,1,34]
["RTV0",null,0.08,"*5%","*11%",0.08,7.0000000000000007E-2,0.05,0.1,0.05,0.04,"*11%",0.05,"*5%","*11%",0.05,0.05,0.09,0.1,7.0000000000000007E-2,0.11,0.02,0.14000000000000001,0.12,7.0000000000000007E-2]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 12"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"13","index":14,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 13/ 1","Back to contents"]
["TID"]
["VT","A5. How much do you enjoy Science?"]
["BT"]
["BT","Base: All studying subject"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",596,298,298,522,13,23,38,198,28,315,55,226,315,55,193,403,149,434,59,38,44,8,434]
["PTR","Total",595,306,289,506,19,27,43,190,28,320,57,217,320,57,177,418,135,449,52,34,42,6,449]
["PRC","1 - Don't enjoy it at all",16,3,14,13,0,1,2,3,0,12,1,3,12,1,2,14,6,11,3,0,3,0,11]
["RTV0",null,0.03,"*1%","*5%",0.03,0,0.05,0.05,0.02,0,0.04,0.03,0.01,0.04,0.03,0.01,0.03,0.04,0.02,0.05,0,0.06,0,0.02]
["TTS",null,null,null,"a"]
["PRC","2 - Don't really enjoy it",31,13,17,27,1,0,2,6,1,23,1,7,23,1,7,24,8,23,3,1,3,1,23]
["RTV0",null,0.05,0.04,0.06,0.05,7.0000000000000007E-2,0,0.05,0.03,0.04,"*7%",0.02,0.03,"*7%",0.02,0.04,0.06,0.06,0.05,0.06,0.02,0.08,0.12,0.05]
["TTS"]
["PRC","3  - It's ok",118,67,51,99,6,5,9,23,7,76,13,30,76,13,28,90,23,92,7,8,8,0,92]
["RTV0",null,0.2,0.22,0.18,0.19,0.28999999999999998,0.18,0.21,"*12%",0.24,"*24%",0.23,"*14%","*24%",0.23,0.16,0.22,0.17,0.2,0.14000000000000001,0.24,0.19,0,0.2]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a"]
["PRC","4 - Enjoy it a little",175,95,80,152,3,10,11,52,7,100,16,59,100,16,49,127,36,136,14,11,8,2,136]
["RTV0",null,0.3,0.31,0.28000000000000003,0.3,0.16,0.35,0.26,0.27,0.26,0.31,0.28999999999999998,0.27,0.31,0.28999999999999998,0.28000000000000003,0.3,0.27,0.3,0.27,0.31,0.2,0.4,0.3]
["TTS"]
["PRC","5 - Enjoy it very much",241,121,120,207,8,11,17,104,13,102,23,117,102,23,89,152,59,180,25,14,17,3,180]
["RTV0",null,0.41,0.4,0.42,0.41,0.4,0.39,0.39,"*55%",0.46,"*32%",0.4,"*54%","*32%",0.4,"*50%","*36%",0.44,0.4,0.47,0.42,0.41,0.48,0.4]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"b",null,null,"b"]
["PRC","Don't know",13,6,6,9,2,1,1,1,0,9,2,1,9,2,2,10,3,7,0,0,3,0,7]
["RTV0",null,0.02,0.02,0.02,0.02,0.08,0.04,0.02,0.01,0,0.03,0.04,0.01,0.03,0.04,0.01,0.02,0.02,0.02,0,0,"*7%",0,0.02]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"ae"]
["PRC","ENJOY",417,216,201,358,11,20,28,156,20,202,39,176,202,39,138,279,95,316,39,25,26,5,316]
["RTV0",null,0.7,0.71,0.69,0.71,0.55000000000000004,0.74,0.65,"*82%",0.72,"*63%",0.69,"*81%","*63%",0.69,"*78%","*67%",0.71,0.7,0.75,0.73,0.61,0.88,0.7]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","DO NOT ENJOY",47,16,31,40,1,1,5,9,1,34,3,10,34,3,9,38,13,34,6,1,6,1,34]
["RTV0",null,0.08,"*5%","*11%",0.08,7.0000000000000007E-2,0.05,0.11,"*5%",0.04,"*11%",0.05,"*5%","*11%",0.05,0.05,0.09,0.1,0.08,0.11,0.02,0.14000000000000001,0.12,0.08]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 13"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"14","index":15,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 14/ 1","Back to contents"]
["TID"]
["VT","A6. How much do you enjoy English?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",17,12,6,15,0,1,1,3,2,10,3,5,10,3,3,14,6,12,5,1,0,0,12]
["RTV0",null,0.03,0.04,0.02,0.03,0,0.04,0.02,0.01,7.0000000000000007E-2,0.03,0.05,0.02,0.03,0.05,0.02,0.03,0.04,0.03,"*9%",0.02,0,0,0.03]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"ce"]
["PRC","2 - Don't really enjoy it",43,27,16,34,3,4,2,8,0,26,9,8,26,9,5,38,9,33,5,1,2,1,33]
["RTV0",null,7.0000000000000007E-2,0.09,0.05,7.0000000000000007E-2,0.16,0.13,0.05,"*4%",0,0.08,"*15%","*4%",0.08,"*15%","*3%","*9%",0.06,7.0000000000000007E-2,0.1,0.02,0.05,0.12,7.0000000000000007E-2]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,"a","a",null,"a"]
["PRC","3  - It's ok",174,109,66,155,4,4,12,43,5,112,14,48,112,14,36,139,30,144,13,8,8,1,144]
["RTV0",null,0.28999999999999998,"*35%","*22%",0.3,0.23,0.13,0.27,"*23%",0.18,"*34%",0.25,"*22%","*34%",0.25,"*20%","*33%","*22%","*32%",0.25,0.22,0.19,0.12,"*32%"]
["TTS",null,null,"b",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,"a"]
["PRC","4 - Enjoy it a little",190,96,94,151,6,12,21,72,11,93,14,83,93,14,69,121,43,143,13,11,17,2,143]
["RTV0",null,0.32,0.31,0.32,"*30%",0.3,0.44,"*48%","*38%",0.41,0.28000000000000003,0.25,"*38%",0.28000000000000003,0.25,"*39%","*29%",0.32,0.32,0.26,0.31,0.38,0.4,0.32]
["TTS",null,null,null,null,null,null,null,"a","c",null,null,null,"b",null,null,"b"]
["PRC","5 - Enjoy it very much",169,59,110,151,4,6,8,62,9,84,14,71,84,14,64,105,45,120,15,15,14,2,120]
["RTV0",null,0.28000000000000003,"*19%","*37%",0.3,0.22,0.21,0.18,0.32,0.34,0.26,0.24,0.32,0.26,0.24,"*36%","*25%",0.33,0.27,0.28000000000000003,"*42%",0.32,0.36,0.27]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,null,null,null,null,"b",null,null,null,null,"e"]
["PRC","Don't know",6,5,1,3,2,1,0,4,0,0,2,4,0,2,0,6,3,1,1,0,2,0,1]
["RTV0",null,0.01,0.02,"*%","*1%",0.08,0.05,0,0.02,0,"*0%","*4%",0.02,"*0%","*4%",0,0.01,0.02,"**%",0.02,0,0.04,0,"**%"]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,"c","b",null,"b",null,null,"b",null,"e",null,"e"]
["PRC","Don't study this subject",2,1,1,2,0,0,0,0,0,1,1,0,1,1,0,2,1,0,0,0,1,0,0]
["RTV0",null,"*%","*%","*%","*%",0,0,0,0,0,"*%",0.02,0,"*%",0.02,0,0.01,0.01,"*0%",0,0,0.02,0,"*0%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"e"]
["PRC","ENJOY",359,155,204,302,10,18,29,134,21,177,28,154,177,28,134,226,89,263,28,25,31,4,263]
["RTV0",null,0.6,"*50%","*70%",0.59,0.53,0.65,0.66,"*70%",0.75,"*54%",0.49,"*71%","*54%",0.49,"*75%","*53%",0.65,0.57999999999999996,0.53,0.74,0.71,0.76,0.57999999999999996]
["TTS",null,null,null,"a",null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,"a"]
["PRC","DO NOT ENJOY",60,39,22,49,3,5,3,11,2,36,12,13,36,12,8,52,14,44,10,1,2,1,44]
["RTV0",null,0.1,"*13%","*7%",0.1,0.16,0.18,7.0000000000000007E-2,"*6%",7.0000000000000007E-2,0.11,"*20%","*6%",0.11,"*20%","*5%","*12%",0.11,0.1,"*19%",0.04,0.05,0.12,0.1]
["TTS",null,null,"b",null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,null,"bce"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 14"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"15","index":16,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 15/ 1","Back to contents"]
["TID"]
["VT","A6. How much do you enjoy English?"]
["BT"]
["BT","Base: All studying subject"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",600,299,301,524,13,23,40,199,28,319,54,227,319,54,193,407,149,438,59,38,44,8,438]
["PTR","Total",600,307,292,509,19,27,45,191,28,325,56,219,325,56,177,423,136,453,52,34,43,6,453]
["PRC","1 - Don't enjoy it at all",17,12,6,15,0,1,1,3,2,10,3,5,10,3,3,14,6,12,5,1,0,0,12]
["RTV0",null,0.03,0.04,0.02,0.03,0,0.04,0.02,0.01,7.0000000000000007E-2,0.03,0.05,0.02,0.03,0.05,0.02,0.03,0.04,0.03,"*9%",0.02,0,0,0.03]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"ce"]
["PRC","2 - Don't really enjoy it",43,27,16,34,3,4,2,8,0,26,9,8,26,9,5,38,9,33,5,1,2,1,33]
["RTV0",null,7.0000000000000007E-2,0.09,0.05,7.0000000000000007E-2,0.16,0.13,0.05,"*4%",0,0.08,"*16%","*4%",0.08,"*16%","*3%","*9%",7.0000000000000007E-2,7.0000000000000007E-2,0.1,0.02,0.05,0.12,7.0000000000000007E-2]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"a",null,"a","a",null,"a"]
["PRC","3  - It's ok",174,109,66,155,4,4,12,43,5,112,14,48,112,14,36,139,30,144,13,8,8,1,144]
["RTV0",null,0.28999999999999998,"*35%","*23%",0.3,0.23,0.13,0.27,"*23%",0.18,"*34%",0.25,"*22%","*34%",0.25,"*20%","*33%","*22%","*32%",0.25,0.22,0.19,0.12,"*32%"]
["TTS",null,null,"b",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,"a"]
["PRC","4 - Enjoy it a little",190,96,94,151,6,12,21,72,11,93,14,83,93,14,69,121,43,143,13,11,17,2,143]
["RTV0",null,0.32,0.31,0.32,"*30%",0.3,0.44,"*48%","*38%",0.41,0.28999999999999998,0.25,"*38%",0.28999999999999998,0.25,"*39%","*29%",0.32,0.32,0.26,0.31,0.39,0.4,0.32]
["TTS",null,null,null,null,null,null,null,"a","c",null,null,null,"b",null,null,"b"]
["PRC","5 - Enjoy it very much",169,59,110,151,4,6,8,62,9,84,14,71,84,14,64,105,45,120,15,15,14,2,120]
["RTV0",null,0.28000000000000003,"*19%","*38%",0.3,0.22,0.21,0.18,0.32,0.34,0.26,0.25,0.32,0.26,0.25,"*36%","*25%",0.33,0.27,0.28000000000000003,"*42%",0.33,0.36,0.27]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,null,null,null,null,"b",null,null,null,null,"e"]
["PRC","Don't know",6,5,1,3,2,1,0,4,0,0,2,4,0,2,0,6,3,1,1,0,2,0,1]
["RTV0",null,0.01,0.02,"*%","*1%",0.08,0.05,0,0.02,0,"*0%","*4%",0.02,"*0%","*4%",0,0.01,0.02,"**%",0.02,0,0.04,0,"**%"]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,"c","b",null,"b",null,null,"b",null,"e",null,"e"]
["PRC","ENJOY",359,155,204,302,10,18,29,134,21,177,28,154,177,28,134,226,89,263,28,25,31,4,263]
["RTV0",null,0.6,"*50%","*70%",0.59,0.53,0.65,0.66,"*70%",0.75,"*54%",0.5,"*71%","*54%",0.5,"*75%","*53%",0.65,0.57999999999999996,0.53,0.74,0.72,0.76,0.57999999999999996]
["TTS",null,null,null,"a",null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,"a"]
["PRC","DO NOT ENJOY",60,39,22,49,3,5,3,11,2,36,12,13,36,12,8,52,14,44,10,1,2,1,44]
["RTV0",null,0.1,"*13%","*7%",0.1,0.16,0.18,7.0000000000000007E-2,"*6%",7.0000000000000007E-2,0.11,"*21%","*6%",0.11,"*21%","*5%","*12%",0.11,0.1,"*19%",0.04,0.05,0.12,0.1]
["TTS",null,null,"b",null,null,null,null,null,null,null,"a","ac",null,"a","ab",null,"a",null,null,"bce"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 15"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"16","index":17,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 16/ 1","Back to contents"]
["TID"]
["VT","A7. How much do you enjoy Geography?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",33,17,15,31,0,0,1,10,0,19,3,10,19,3,8,25,8,23,4,3,1,0,23]
["RTV0",null,0.05,0.06,0.05,0.06,0,0,0.03,0.05,0,0.06,0.06,0.05,0.06,0.06,0.04,0.06,0.06,0.05,0.08,0.08,0.03,0,0.05]
["TTS"]
["PRC","2 - Don't really enjoy it",72,33,40,63,2,2,6,19,1,47,5,20,47,5,16,56,17,55,7,3,5,2,55]
["RTV0",null,0.12,0.11,0.14000000000000001,0.12,0.08,0.09,0.13,0.1,0.05,0.14000000000000001,0.1,0.09,0.14000000000000001,0.1,0.09,0.13,0.13,0.12,0.13,0.1,0.11,0.39,0.12]
["TTS"]
["PRC","3  - It's ok",187,100,88,157,6,11,13,57,13,98,18,70,98,18,53,134,41,145,20,5,15,1,145]
["RTV0",null,0.31,0.32,0.3,0.31,0.31,0.38,0.3,0.3,0.48,0.3,0.32,0.32,0.3,0.32,0.3,0.32,0.3,0.32,0.37,"*15%",0.34,0.22,0.32]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,"b"]
["PRC","4 - Enjoy it a little",160,86,75,135,6,12,7,64,5,76,15,69,76,15,53,108,31,127,12,11,8,1,127]
["RTV0",null,0.27,0.28000000000000003,0.26,0.26,0.28999999999999998,0.44,0.17,"*33%",0.19,0.23,0.27,"*31%",0.23,0.27,0.3,0.25,0.23,0.28000000000000003,0.23,0.31,0.18,0.11,0.28000000000000003]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b"]
["PRC","5 - Enjoy it very much",82,49,33,71,3,0,8,32,8,37,4,40,37,4,42,40,26,53,6,10,10,0,53]
["RTV0",null,0.14000000000000001,0.16,0.11,0.14000000000000001,0.15,0,0.19,0.17,0.28999999999999998,0.11,7.0000000000000007E-2,"*18%",0.11,7.0000000000000007E-2,"*24%","*9%","*19%","*12%",0.11,"*30%",0.22,0,"*12%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,"bc",null,null,"b",null,"b",null,null,"ae","e"]
["PRC","Don't know",23,9,13,19,2,0,2,2,0,17,3,2,17,3,3,20,4,16,1,0,3,1,16]
["RTV0",null,0.04,0.03,0.04,0.04,0.08,0,0.05,"*1%",0,"*5%",0.06,"*1%","*5%",0.06,0.02,0.05,0.03,0.03,0.01,0,7.0000000000000007E-2,0.14000000000000001,0.03]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a"]
["PRC","Don't study this subject",45,14,30,34,2,3,7,7,0,31,7,7,31,7,2,43,9,34,4,2,3,1,34]
["RTV0",null,7.0000000000000007E-2,"*5%","*10%",7.0000000000000007E-2,0.08,0.09,0.15,"*4%",0,"*9%",0.12,"*3%","*9%",0.12,"*1%","*10%",7.0000000000000007E-2,0.08,7.0000000000000007E-2,0.06,0.06,0.13,0.08]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","ENJOY",243,135,108,206,8,12,16,96,13,114,19,109,114,19,95,148,57,180,18,21,17,1,180]
["RTV0",null,0.4,0.44,0.37,0.4,0.45,0.44,0.35,"*50%",0.48,"*35%",0.34,"*50%","*35%",0.34,"*54%","*35%",0.42,0.4,0.34,"*62%",0.4,0.11,0.4]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,"ae"]
["PRC","DO NOT ENJOY",105,50,55,94,2,2,7,29,1,66,9,30,66,9,24,81,25,78,11,6,6,2,78]
["RTV0",null,0.17,0.16,0.19,0.18,0.08,0.09,0.15,0.15,0.05,0.2,0.15,0.14000000000000001,0.2,0.15,0.14000000000000001,0.19,0.18,0.17,0.2,0.18,0.14000000000000001,0.39,0.17]
["TTS"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 16"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"17","index":18,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 17/ 1","Back to contents"]
["TID"]
["VT","A7. How much do you enjoy Geography?"]
["BT"]
["BT","Base: All studying subject"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",558,286,272,491,12,21,34,193,28,288,49,221,288,49,191,367,140,406,54,36,43,7,406]
["PTR","Total",557,294,263,477,17,25,38,184,28,295,50,212,295,50,175,382,127,419,49,32,41,5,419]
["PRC","1 - Don't enjoy it at all",33,17,15,31,0,0,1,10,0,19,3,10,19,3,8,25,8,23,4,3,1,0,23]
["RTV0",null,0.06,0.06,0.06,7.0000000000000007E-2,0,0,0.03,0.06,0,0.06,7.0000000000000007E-2,0.05,0.06,7.0000000000000007E-2,0.04,7.0000000000000007E-2,0.06,0.06,0.08,0.08,0.03,0,0.06]
["TTS"]
["PRC","2 - Don't really enjoy it",72,33,40,63,2,2,6,19,1,47,5,20,47,5,16,56,17,55,7,3,5,2,55]
["RTV0",null,0.13,0.11,0.15,0.13,0.09,0.09,0.15,0.1,0.05,"*16%",0.11,"*9%","*16%",0.11,0.09,0.15,0.13,0.13,0.14000000000000001,0.11,0.11,0.45,0.13]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["PRC","3  - It's ok",187,100,88,157,6,11,13,57,13,98,18,70,98,18,53,134,41,145,20,5,15,1,145]
["RTV0",null,0.34,0.34,0.33,0.33,0.34,0.42,0.35,0.31,0.48,0.33,0.37,0.33,0.33,0.37,0.3,0.35,0.32,0.35,0.4,"*16%",0.36,0.26,0.35]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,"b"]
["PRC","4 - Enjoy it a little",160,86,75,135,6,12,7,64,5,76,15,69,76,15,53,108,31,127,12,11,8,1,127]
["RTV0",null,0.28999999999999998,0.28999999999999998,0.28000000000000003,0.28000000000000003,0.32,0.48,0.19,"*35%",0.19,0.26,0.3,0.32,0.26,0.3,0.3,0.28000000000000003,0.24,0.3,0.24,0.33,0.19,0.13,0.3]
["TTS",null,null,null,null,null,null,null,null,"c"]
["PRC","5 - Enjoy it very much",82,49,33,71,3,0,8,32,8,37,4,40,37,4,42,40,26,53,6,10,10,0,53]
["RTV0",null,0.15,0.17,0.12,0.15,0.17,0,0.22,0.18,0.28999999999999998,0.13,0.09,"*19%",0.13,0.09,"*24%","*10%","*20%","*13%",0.12,"*32%",0.24,0,"*13%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,"b",null,null,"b",null,"b",null,null,"ae"]
["PRC","Don't know",23,9,13,19,2,0,2,2,0,17,3,2,17,3,3,20,4,16,1,0,3,1,16]
["RTV0",null,0.04,0.03,0.05,0.04,0.09,0,0.06,"*1%",0,"*6%",7.0000000000000007E-2,"*1%","*6%",7.0000000000000007E-2,"*2%","*5%",0.03,0.04,0.01,0,7.0000000000000007E-2,0.16,0.04]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","ENJOY",243,135,108,206,8,12,16,96,13,114,19,109,114,19,95,148,57,180,18,21,17,1,180]
["RTV0",null,0.44,0.46,0.41,0.43,0.49,0.48,0.41,"*52%",0.48,"*39%",0.39,"*52%","*39%",0.39,"*54%","*39%",0.45,0.43,0.36,"*65%",0.42,0.13,0.43]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b",null,null,null,null,"ace"]
["PRC","DO NOT ENJOY",105,50,55,94,2,2,7,29,1,66,9,30,66,9,24,81,25,78,11,6,6,2,78]
["RTV0",null,0.19,0.17,0.21,0.2,0.09,0.09,0.18,0.16,0.05,"*22%",0.18,"*14%","*22%",0.18,"*14%","*21%",0.2,0.19,0.22,0.19,0.15,0.45,0.19]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 17"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"18","index":19,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 18/ 1","Back to contents"]
["TID"]
["VT","A8. How much do you enjoy Information and Communications Technology (ICT)?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",8,2,7,8,0,0,0,2,0,6,0,2,6,0,2,6,2,7,0,1,1,0,7]
["RTV0",null,0.01,"*%",0.02,0.02,0,0,0,0.01,0,0.02,0,0.01,0.02,0,0.01,0.01,0.01,0.01,0,0.02,0.02,0,0.01]
["TTS"]
["PRC","2 - Don't really enjoy it",28,8,20,25,0,1,2,15,4,7,3,19,7,3,14,14,5,23,3,1,1,1,23]
["RTV0",null,0.05,"*3%","*7%",0.05,0,0.04,0.05,"*8%",0.15,"*2%",0.05,"*9%","*2%",0.05,"*8%","*3%",0.04,0.05,0.06,0.02,0.02,0.15,0.05]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","3  - It's ok",99,46,53,92,0,1,6,32,5,50,12,37,50,12,26,73,21,76,6,7,7,2,76]
["RTV0",null,0.16,0.15,0.18,"*18%",0,0.05,0.12,0.17,0.18,0.15,0.21,0.17,0.15,0.21,0.15,0.17,0.16,0.17,0.11,0.2,0.16,0.26,0.17]
["TTS"]
["PRC","4 - Enjoy it a little",151,65,86,124,7,7,13,45,8,88,10,53,88,10,41,110,32,116,14,5,13,1,116]
["RTV0",null,0.25,"*21%","*29%",0.24,0.38,0.26,0.28000000000000003,0.23,0.3,0.27,0.18,0.24,0.27,0.18,0.23,0.26,0.23,0.26,0.27,0.13,0.28999999999999998,0.11,0.26]
["TTS",null,null,null,"a"]
["PRC","5 - Enjoy it very much",262,166,97,225,9,14,14,90,10,139,23,101,139,23,86,177,67,194,28,20,17,3,194]
["RTV0",null,0.44,"*54%","*33%",0.44,0.46,0.52,0.31,0.47,0.37,0.43,0.4,0.46,0.43,0.4,0.48,0.42,0.49,0.43,0.52,0.57999999999999996,0.39,0.48,0.43]
["TTS",null,null,"b"]
["PRC","Don't know",12,5,7,5,3,2,2,1,0,6,5,1,6,5,3,9,0,8,0,0,0,0,8]
["RTV0",null,0.02,0.02,0.03,"*1%",0.15,0.08,0.05,0.01,0,0.02,"*8%",0.01,0.02,"*8%",0.02,0.02,"*0%",0.02,0,0,0,0,0.02]
["TTS",null,null,null,null,null,null,null,"a",null,null,null,"ac",null,null,"ab"]
["PRC","Don't study this subject",41,18,24,32,0,1,8,6,0,31,5,6,31,5,5,37,9,30,2,1,5,0,30]
["RTV0",null,7.0000000000000007E-2,0.06,0.08,0.06,0,0.05,"*18%","*3%",0,"*9%",0.09,"*3%","*9%",0.09,"*3%","*9%",7.0000000000000007E-2,7.0000000000000007E-2,0.04,0.04,0.12,0,7.0000000000000007E-2]
["TTS",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a","a",null,"a"]
["PRC","ENJOY",413,231,183,349,16,21,27,135,19,227,33,154,227,33,127,287,99,310,42,24,30,3,310]
["RTV0",null,0.69,"*75%","*62%",0.68,0.85,0.78,0.6,0.71,0.67,0.7,0.57999999999999996,0.7,0.7,0.57999999999999996,0.72,0.68,0.73,0.68,0.79,0.71,0.68,0.57999999999999996,0.68]
["TTS",null,null,"b"]
["PRC","DO NOT ENJOY",36,9,27,33,0,1,2,17,4,12,3,21,12,3,17,19,7,29,3,1,2,1,29]
["RTV0",null,0.06,"*3%","*9%",0.06,0,0.04,0.05,"*9%",0.15,"*4%",0.05,"*10%","*4%",0.05,"*9%","*5%",0.05,0.06,0.06,0.04,0.04,0.15,0.06]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 18"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"19","index":20,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 19/ 1","Back to contents"]
["TID"]
["VT","A8. How much do you enjoy Information and Communications Technology (ICT)?"]
["BT"]
["BT","Base: All studying subject"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",565,284,281,497,13,22,33,194,28,292,51,222,292,51,188,377,142,411,57,37,40,8,411]
["PTR","Total",561,291,270,479,19,26,37,186,28,295,52,213,295,52,172,388,127,423,50,33,38,6,423]
["PRC","1 - Don't enjoy it at all",8,2,7,8,0,0,0,2,0,6,0,2,6,0,2,6,2,7,0,1,1,0,7]
["RTV0",null,0.01,0.01,0.02,0.02,0,0,0,0.01,0,0.02,0,0.01,0.02,0,0.01,0.01,0.01,0.02,0,0.03,0.02,0,0.02]
["TTS"]
["PRC","2 - Don't really enjoy it",28,8,20,25,0,1,2,15,4,7,3,19,7,3,14,14,5,23,3,1,1,1,23]
["RTV0",null,0.05,"*3%","*8%",0.05,0,0.04,0.06,"*8%",0.15,"*2%",0.05,"*9%","*2%",0.05,"*8%","*4%",0.04,0.05,0.06,0.02,0.02,0.15,0.05]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","3  - It's ok",99,46,53,92,0,1,6,32,5,50,12,37,50,12,26,73,21,76,6,7,7,2,76]
["RTV0",null,0.18,0.16,0.2,"*19%",0,0.05,0.15,0.17,0.18,0.17,0.23,0.17,0.17,0.23,0.15,0.19,0.17,0.18,0.11,0.21,0.18,0.26,0.18]
["TTS"]
["PRC","4 - Enjoy it a little",151,65,86,124,7,7,13,45,8,88,10,53,88,10,41,110,32,116,14,5,13,1,116]
["RTV0",null,0.27,"*22%","*32%",0.26,0.38,0.27,0.35,0.24,0.3,0.3,0.2,0.25,0.3,0.2,0.24,0.28000000000000003,0.25,0.27,0.28000000000000003,0.14000000000000001,0.33,0.11,0.27]
["TTS",null,null,null,"a"]
["PRC","5 - Enjoy it very much",262,166,97,225,9,14,14,90,10,139,23,101,139,23,86,177,67,194,28,20,17,3,194]
["RTV0",null,0.47,"*57%","*36%",0.47,0.46,0.55000000000000004,0.38,0.49,0.37,0.47,0.44,0.47,0.47,0.44,0.5,0.46,0.53,0.46,0.55000000000000004,0.6,0.45,0.48,0.46]
["TTS",null,null,"b"]
["PRC","Don't know",12,5,7,5,3,2,2,1,0,6,5,1,6,5,3,9,0,8,0,0,0,0,8]
["RTV0",null,0.02,0.02,0.03,"*1%",0.15,0.09,0.06,0.01,0,0.02,"*9%","*1%",0.02,"*9%",0.02,0.02,"*0%",0.02,0,0,0,0,0.02]
["TTS",null,null,null,null,null,null,null,"a",null,null,null,"ac",null,null,"ab"]
["PRC","ENJOY",413,231,183,349,16,21,27,135,19,227,33,154,227,33,127,287,99,310,42,24,30,3,310]
["RTV0",null,0.74,"*79%","*68%",0.73,0.85,0.82,0.73,0.73,0.67,0.77,0.63,0.72,0.77,0.63,0.74,0.74,0.78,0.73,0.83,0.74,0.77,0.57999999999999996,0.73]
["TTS",null,null,"b",null,null,null,null,null,null,null,"d",null,null,"c"]
["PRC","DO NOT ENJOY",36,9,27,33,0,1,2,17,4,12,3,21,12,3,17,19,7,29,3,1,2,1,29]
["RTV0",null,0.06,"*3%","*10%",7.0000000000000007E-2,0,0.04,0.06,0.09,0.15,"*4%",0.05,"*10%","*4%",0.05,"*10%","*5%",0.05,7.0000000000000007E-2,0.06,0.05,0.04,0.15,7.0000000000000007E-2]
["TTS",null,null,null,"a",null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 19"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"20","index":21,"n_rows":44,"n_cols":25,"rows_kept":44,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 20/ 1","Back to contents"]
["TID"]
["VT","A8A. How much do you enjoy Design and Technology (D&T)?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Don't enjoy it at all",11,5,6,9,0,2,0,3,2,5,2,5,5,2,2,9,4,6,2,2,0,0,6]
["RTV0",null,0.02,0.02,0.02,0.02,0,0.08,0,0.02,0.08,0.01,0.03,0.02,0.01,0.03,0.01,0.02,0.03,0.01,0.03,"*7%",0,0,0.01]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"e"]
["PRC","2 - Don't really enjoy it",23,12,11,21,1,0,1,10,0,11,2,10,11,2,7,16,6,18,1,1,2,1,18]
["RTV0",null,0.04,0.04,0.04,0.04,7.0000000000000007E-2,0,0.03,0.05,0,0.03,0.03,0.05,0.03,0.03,0.04,0.04,0.04,0.04,0.03,0.04,0.05,0.11,0.04]
["TTS"]
["PRC","3  - It's ok",107,62,45,90,4,5,8,34,3,61,9,37,61,9,32,75,20,86,8,6,4,2,86]
["RTV0",null,0.18,0.2,0.15,0.18,0.22,0.17,0.18,0.18,0.12,0.19,0.15,0.17,0.19,0.15,0.18,0.18,0.15,0.19,0.16,0.17,0.09,0.28000000000000003,0.19]
["TTS"]
["PRC","4 - Enjoy it a little",135,62,74,114,5,6,11,49,12,64,11,61,64,11,46,89,25,107,11,6,7,0,107]
["RTV0",null,0.22,0.2,0.25,0.22,0.24,0.22,0.24,0.26,0.42,0.2,0.18,"*28%",0.2,0.18,0.26,0.21,0.18,0.24,0.22,0.18,0.16,0,0.24]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","5 - Enjoy it very much",189,106,83,170,1,10,7,75,9,88,17,83,88,17,76,113,57,131,22,17,16,2,131]
["RTV0",null,0.31,0.34,0.28000000000000003,"*33%",7.0000000000000007E-2,0.36,"*16%","*39%",0.31,"*27%",0.3,"*38%","*27%",0.3,"*43%","*27%","*41%","*29%",0.41,"*50%",0.36,0.34,"*29%"]
["TTS",null,null,null,null,"d",null,null,null,"c",null,null,null,"b",null,null,"b",null,"b",null,null,"e"]
["PRC","Don't know",29,14,15,19,2,2,6,3,0,22,4,3,22,4,2,27,2,23,0,0,1,1,23]
["RTV0",null,0.05,0.05,0.05,"*4%",0.08,0.08,"*13%","*2%",0,"*7%",0.06,"*2%","*7%",0.06,"*1%","*6%","*2%",0.05,0,0,0.03,0.14000000000000001,0.05]
["TTS",null,null,null,null,null,null,null,"a",null,null,"a",null,null,"a","a",null,"a"]
["PRC","Don't study this subject",108,47,61,88,6,2,12,17,2,75,14,19,75,14,13,95,23,81,8,1,13,1,81]
["RTV0",null,0.18,0.15,0.21,0.17,0.31,0.09,0.27,"*9%",0.06,"*23%",0.25,"*9%","*23%",0.25,"*7%","*22%",0.17,0.18,0.15,"*4%","*30%",0.13,0.18]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,null,null,null,"be",null,"b"]
["PRC","ENJOY",324,167,157,285,6,16,18,124,20,152,28,144,152,28,122,202,81,239,33,24,23,2,239]
["RTV0",null,0.54,0.54,0.53,"*56%",0.31,0.57999999999999996,0.4,"*65%",0.73,"*47%",0.48,"*66%","*47%",0.48,"*69%","*48%",0.6,0.53,0.63,0.69,0.52,0.34,0.53]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","DO NOT ENJOY",35,18,17,30,1,2,1,13,2,16,3,16,16,3,9,25,10,23,3,4,2,1,23]
["RTV0",null,0.06,0.06,0.06,0.06,7.0000000000000007E-2,0.08,0.03,7.0000000000000007E-2,0.08,0.05,0.06,7.0000000000000007E-2,0.05,0.06,0.05,0.06,7.0000000000000007E-2,0.05,0.06,0.11,0.05,0.11,0.05]
["TTS"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 20"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"21","index":22,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 21/ 1","Back to contents"]
["TID"]
["VT","A8A. How much do you enjoy Design and Technology (D&T)?"]
["BT"]
["BT","Base: All studying subject"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","*d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",496,256,240,437,9,21,29,181,26,246,43,207,246,43,179,317,126,360,50,36,33,7,360]
["PTR","Total",494,261,233,423,13,25,33,174,26,251,43,200,251,43,165,330,113,372,45,33,31,5,372]
["PRC","1 - Don't enjoy it at all",11,5,6,9,0,2,0,3,2,5,2,5,5,2,2,9,4,6,2,2,0,0,6]
["RTV0",null,0.02,0.02,0.02,0.02,0,0.09,0,0.02,0.09,0.02,0.04,0.03,0.02,0.04,0.01,0.03,0.04,0.02,0.04,"*7%",0,0,0.02]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"e"]
["PRC","2 - Don't really enjoy it",23,12,11,21,1,0,1,10,0,11,2,10,11,2,7,16,6,18,1,1,2,1,18]
["RTV0",null,0.05,0.05,0.05,0.05,0.11,0,0.04,0.06,0,0.04,0.04,0.05,0.04,0.04,0.04,0.05,0.05,0.05,0.03,0.04,7.0000000000000007E-2,0.13,0.05]
["TTS"]
["PRC","3  - It's ok",107,62,45,90,4,5,8,34,3,61,9,37,61,9,32,75,20,86,8,6,4,2,86]
["RTV0",null,0.22,0.24,0.19,0.21,0.33,0.19,0.24,0.19,0.13,0.24,0.2,0.19,0.24,0.2,0.19,0.23,0.18,0.23,0.19,0.17,0.14000000000000001,0.32,0.23]
["TTS"]
["PRC","4 - Enjoy it a little",135,62,74,114,5,6,11,49,12,64,11,61,64,11,46,89,25,107,11,6,7,0,107]
["RTV0",null,0.27,"*24%","*32%",0.27,0.35,0.24,0.33,0.28000000000000003,0.45,0.26,0.24,0.3,0.26,0.24,0.28000000000000003,0.27,0.22,0.28999999999999998,0.25,0.19,0.23,0,0.28999999999999998]
["TTS",null,null,null,"a"]
["PRC","5 - Enjoy it very much",189,106,83,170,1,10,7,75,9,88,17,83,88,17,76,113,57,131,22,17,16,2,131]
["RTV0",null,0.38,0.41,0.36,"*40%",0.11,0.39,0.22,0.43,0.33,0.35,0.4,0.42,0.35,0.4,"*46%","*34%","*50%","*35%",0.48,0.52,0.52,0.39,"*35%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b",null,"b",null,null,"e"]
["PRC","Don't know",29,14,15,19,2,2,6,3,0,22,4,3,22,4,2,27,2,23,0,0,1,1,23]
["RTV0",null,0.06,0.05,0.06,"*5%",0.12,0.09,0.18,"*2%",0,"*9%",0.09,"*2%","*9%",0.09,"*1%","*8%","*2%",0.06,0,0,0.04,0.16,0.06]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","ENJOY",324,167,157,285,6,16,18,124,20,152,28,144,152,28,122,202,81,239,33,24,23,2,239]
["RTV0",null,0.66,0.64,0.67,0.67,0.45,0.63,0.55000000000000004,0.71,0.79,"*61%",0.64,"*72%","*61%",0.64,"*74%","*61%",0.72,0.64,0.74,0.71,0.75,0.39,0.64]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","DO NOT ENJOY",35,18,17,30,1,2,1,13,2,16,3,16,16,3,9,25,10,23,3,4,2,1,23]
["RTV0",null,7.0000000000000007E-2,7.0000000000000007E-2,7.0000000000000007E-2,7.0000000000000007E-2,0.11,0.09,0.04,0.08,0.09,0.06,7.0000000000000007E-2,0.08,0.06,7.0000000000000007E-2,0.06,0.08,0.09,0.06,7.0000000000000007E-2,0.11,7.0000000000000007E-2,0.13,0.06]
["TTS"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 21"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"22","index":23,"n_rows":24,"n_cols":12,"rows_kept":24,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 22/ 1","Back to contents"]
["TID"]
["VT","A4-A8A SUMMARY. Enjoyment of school subjects"]
["BT"]
["BT","Base: All aged 7-11"]
["COL",null,"Total","1 - Don't enjoy it at all","2 - Don't really enjoy it","3  - It's ok","4 - Enjoy it a little","5 - Enjoy it very much","Don't know","Don't study this subject","ENJOY","DO NOT ENJOY"]
["PRC","Science",602,16,31,118,175,241,13,7,417,47]
["RTH0",null,null,0.03,0.05,0.2,0.28999999999999998,0.4,0.02,0.01,0.69,0.08]
["PRC","Information and Communications Technology (ICT)",602,8,28,99,151,262,12,41,413,36]
["RTH0",null,null,0.01,0.05,0.16,0.25,0.44,0.02,7.0000000000000007E-2,0.69,0.06]
["PRC","Maths",602,28,50,123,157,241,2,1,398,78]
["RTH0",null,null,0.05,0.08,0.2,0.26,0.4,"*%","*%",0.66,0.13]
["PRC","English",602,17,43,174,190,169,6,2,359,60]
["RTH0",null,null,0.03,7.0000000000000007E-2,0.28999999999999998,0.32,0.28000000000000003,0.01,"*%",0.6,0.1]
["PRC","Design and Technology (D&T)",602,11,23,107,135,189,29,108,324,35]
["RTH0",null,null,0.02,0.04,0.18,0.22,0.31,0.05,0.18,0.54,0.06]
["PRC","Geography",602,33,72,187,160,82,23,45,243,105]
["RTH0",null,null,0.05,0.12,0.31,0.27,0.14000000000000001,0.04,7.0000000000000007E-2,0.4,0.17]
["JF","Page 22"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"23","index":24,"n_rows":38,"n_cols":25,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 23/ 1","Back to contents"]
["TID"]
["VT","A9. How much would you like to be an engineer when you are older?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Not at all",53,13,39,44,1,5,2,3,2,45,2,5,45,2,3,50,12,39,5,1,6,0,39]
["RTV0",null,0.09,"*4%","*13%",0.09,7.0000000000000007E-2,0.17,0.05,"*2%",7.0000000000000007E-2,"*14%",0.03,"*2%","*14%",0.03,"*1%","*12%",0.09,0.09,0.09,0.02,0.14000000000000001,0,0.09]
["TTS",null,null,null,"a",null,null,null,null,null,null,"ad",null,null,"ac",null,null,"a",null,null,null,null,"b"]
["PRC","2 - Not very much",104,39,65,89,2,3,10,24,5,64,10,29,64,10,23,81,19,84,6,4,7,2,84]
["RTV0",null,0.17,"*13%","*22%",0.17,0.08,0.12,0.23,"*13%",0.19,0.2,0.18,0.13,0.2,0.18,0.13,0.19,0.14000000000000001,0.18,0.11,0.12,0.16,0.26,0.18]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a"]
["PRC","3 - A little",215,113,102,180,10,7,18,77,10,105,23,87,105,23,66,150,50,162,20,13,14,2,162]
["RTV0",null,0.36,0.37,0.35,0.35,0.53,0.26,0.41,0.4,0.37,0.32,0.41,0.4,0.32,0.41,0.37,0.35,0.37,0.36,0.39,0.38,0.33,0.37,0.36]
["TTS"]
["PRC","4 - Very much",143,102,41,120,3,9,11,81,10,45,7,91,45,7,80,63,41,100,14,13,12,2,100]
["RTV0",null,0.24,"*33%","*14%",0.23,0.16,0.32,0.25,"*43%",0.35,"*14%","*12%","*42%","*14%","*12%","*45%","*15%","*30%",0.22,0.26,"*38%",0.28000000000000003,0.37,0.22]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e"]
["PRC","Don't know",88,41,47,78,3,3,3,6,1,67,15,6,67,15,6,81,15,67,8,3,4,0,67]
["RTV0",null,0.15,0.13,0.16,0.15,0.16,0.12,7.0000000000000007E-2,"*3%",0.03,"*20%","*25%","*3%","*20%","*25%","*3%","*19%",0.11,0.15,0.15,0.1,0.09,0,0.15]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","A LITTLE / VERY MUCH",358,215,143,300,13,16,29,158,20,150,30,178,150,30,145,213,91,263,34,26,27,4,263]
["RTV0",null,0.59,"*70%","*49%",0.59,0.69,0.57999999999999996,0.66,"*83%",0.72,"*46%",0.53,"*81%","*46%",0.53,"*82%","*50%","*67%",0.57999999999999996,0.65,"*76%",0.61,0.74,0.57999999999999996]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,"e"]
["PRC","NOT VERY MUCH / AT ALL",156,53,104,133,3,8,12,28,7,109,12,35,109,12,26,131,30,123,11,5,13,2,123]
["RTV0",null,0.26,"*17%","*35%",0.26,0.15,0.3,0.27,"*14%",0.25,"*34%",0.22,"*16%","*34%",0.22,"*15%","*31%",0.22,0.27,0.21,0.14000000000000001,0.3,0.26,0.27]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 23"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"24","index":25,"n_rows":38,"n_cols":25,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 24/ 1","Back to contents"]
["TID"]
["VT","A10. How much would you like to be a scientist when you are older?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Not at all",60,22,38,52,1,2,4,11,1,43,6,12,43,6,7,53,17,43,4,4,8,0,43]
["RTV0",null,0.1,"*7%","*13%",0.1,7.0000000000000007E-2,0.09,0.1,"*6%",0.04,"*13%",0.1,"*5%","*13%",0.1,"*4%","*12%",0.12,0.09,0.08,0.13,"*19%",0,0.09]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a",null,null,"a",null,null,null,null,"e"]
["PRC","2 - Not very much",120,60,60,105,3,4,8,28,4,71,17,32,71,17,26,94,24,95,10,4,7,2,95]
["RTV0",null,0.2,0.19,0.21,0.21,0.16,0.13,0.19,"*14%",0.16,0.22,0.3,"*15%",0.22,0.3,"*15%","*22%",0.17,0.21,0.19,0.12,0.16,0.39,0.21]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","3 - A little",214,116,99,178,7,11,19,61,8,129,17,68,129,17,67,147,43,169,16,17,10,1,169]
["RTV0",null,0.36,0.37,0.34,0.35,0.37,0.39,0.42,0.32,0.27,"*39%",0.3,0.31,"*39%",0.3,0.38,0.35,0.31,0.37,0.3,0.48,"*22%",0.13,0.37]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,null,null,null,null,"c",null,null,"c"]
["PRC","4 - Very much",160,85,76,136,6,9,10,87,15,47,12,102,47,12,74,86,46,111,18,8,17,3,111]
["RTV0",null,0.27,0.27,0.26,0.27,0.31,0.31,0.23,"*46%",0.53,"*14%",0.2,"*47%","*14%",0.2,"*42%","*20%","*34%","*24%",0.35,0.23,"*39%",0.48,"*24%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,null,"e"]
["PRC","Don't know",47,26,21,40,2,2,3,5,0,36,5,5,36,5,3,44,7,36,4,1,1,0,36]
["RTV0",null,0.08,0.08,7.0000000000000007E-2,0.08,0.08,0.08,7.0000000000000007E-2,"*3%",0,"*11%",0.1,"*2%","*11%",0.1,"*1%","*10%",0.05,0.08,0.08,0.04,0.03,0,0.08]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","A LITTLE / VERY MUCH",375,200,174,314,13,19,29,148,22,176,29,170,176,29,141,233,89,280,34,25,27,4,280]
["RTV0",null,0.62,0.65,0.59,0.61,0.69,0.7,0.65,"*77%",0.81,"*54%",0.5,"*78%","*54%",0.5,"*80%","*55%",0.65,0.62,0.65,0.72,0.61,0.61,0.62]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","NOT VERY MUCH / AT ALL",181,82,99,158,4,6,13,39,5,114,23,44,114,23,33,147,40,138,14,8,16,2,138]
["RTV0",null,0.3,0.27,0.34,0.31,0.23,0.21,0.28000000000000003,"*20%",0.19,"*35%",0.4,"*20%","*35%",0.4,"*19%","*35%",0.3,0.3,0.27,0.25,0.36,0.39,0.3]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 24"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"25","index":26,"n_rows":16,"n_cols":10,"rows_kept":16,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 25/ 1","Back to contents"]
["TID"]
["VT","A9-A10 SUMMARY. How much would like to be an engineer/scientist when older?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL",null,"Total","1 - Not at all","2 - Not very much","3 - A little","4 - Very much","Don't know","A LITTLE / VERY MUCH","NOT VERY MUCH / AT ALL"]
["PRC","Scientist",602,60,120,214,160,47,375,181]
["RTH0",null,null,0.1,0.2,0.36,0.27,0.08,0.62,0.3]
["PRC","Engineer",602,53,104,215,143,88,358,156]
["RTH0",null,null,0.09,0.17,0.36,0.24,0.15,0.59,0.26]
["JF","Page 25"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"26","index":27,"n_rows":38,"n_cols":25,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 26/ 1","Back to contents"]
["TID"]
["VT","A11_1. How positive or negative do you view each of the following: Science"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Very negative",21,9,12,18,0,1,1,9,1,10,1,9,10,1,7,13,5,14,0,4,1,0,14]
["RTV0",null,0.03,0.03,0.04,0.04,0,0.05,0.02,0.04,0.02,0.03,0.03,0.04,0.03,0.03,0.04,0.03,0.04,0.03,0,"*11%",0.03,0,0.03]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"ae"]
["PRC","2 - Quite negative",31,14,17,24,1,2,4,11,1,17,2,12,17,2,8,23,6,25,3,1,2,0,25]
["RTV0",null,0.05,0.05,0.06,0.05,7.0000000000000007E-2,0.08,0.08,0.06,0.04,0.05,0.04,0.06,0.05,0.04,0.05,0.06,0.05,0.06,0.05,0.04,0.05,0,0.06]
["TTS"]
["PRC","3 - Neutral",151,69,82,129,7,5,10,31,9,94,18,39,94,18,37,114,32,113,15,8,9,0,113]
["RTV0",null,0.25,0.22,0.28000000000000003,0.25,0.39,0.17,0.22,"*16%",0.31,"*29%",0.31,"*18%","*29%",0.31,0.21,0.27,0.24,0.25,0.28000000000000003,0.25,0.2,0,0.25]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a"]
["PRC","4 - Quite positive",230,119,111,193,6,12,19,65,8,132,25,72,132,25,63,167,50,176,18,14,14,4,176]
["RTV0",null,0.38,0.38,0.38,0.38,0.31,0.45,0.42,0.34,0.27,0.4,0.45,0.33,0.4,0.45,0.36,0.39,0.36,0.39,0.34,0.42,0.32,0.64,0.39]
["TTS"]
["PRC","5 - Very positive",169,98,72,147,4,7,11,76,10,73,10,86,73,10,61,108,43,125,17,7,17,2,125]
["RTV0",null,0.28000000000000003,"*32%","*24%",0.28999999999999998,0.23,0.26,0.25,"*40%",0.36,"*23%",0.18,"*39%","*23%",0.18,"*35%","*25%",0.32,0.28000000000000003,0.33,0.19,0.4,0.36,0.28000000000000003]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,null,"b"]
["PRC","POSITIVE",399,216,183,339,10,19,30,141,17,205,36,158,205,36,125,275,93,301,35,21,31,6,301]
["RTV0",null,0.66,"*70%","*62%",0.66,0.54,0.71,0.67,"*74%",0.63,0.63,0.63,"*72%",0.63,0.63,0.7,0.65,0.68,0.66,0.67,0.61,0.72,1,0.66]
["TTS",null,null,"b",null,null,null,null,null,"c",null,null,null,"b"]
["PRC","NEGATIVE",52,23,29,43,1,3,5,20,2,27,4,21,27,4,15,37,11,40,3,5,3,0,40]
["RTV0",null,0.09,7.0000000000000007E-2,0.1,0.08,7.0000000000000007E-2,0.13,0.11,0.1,0.06,0.08,7.0000000000000007E-2,0.1,0.08,7.0000000000000007E-2,0.09,0.09,0.08,0.09,0.05,0.15,0.08,0,0.09]
["TTS"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 26"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"27","index":28,"n_rows":38,"n_cols":25,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 27/ 1","Back to contents"]
["TID"]
["VT","A11_2. How positive or negative do you view each of the following: Technology"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Very negative",8,4,4,6,1,0,1,3,1,4,0,4,4,0,2,6,3,4,1,1,1,0,4]
["RTV0",null,0.01,0.01,0.02,0.01,7.0000000000000007E-2,0,0.02,0.01,0.04,0.01,0,0.02,0.01,0,0.01,0.01,0.02,0.01,0.01,0.02,0.03,0,0.01]
["TTS"]
["PRC","2 - Quite negative",20,10,10,18,0,1,1,16,2,3,0,17,3,0,11,10,8,12,3,4,1,0,12]
["RTV0",null,0.03,0.03,0.04,0.04,0,0.04,0.02,"*8%",7.0000000000000007E-2,"*1%",0,"*8%","*1%",0,"*6%","*2%",0.06,0.03,0.06,"*10%",0.02,0,0.03]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,"e"]
["PRC","3 - Neutral",130,45,85,104,7,8,10,29,4,81,16,33,81,16,27,103,23,100,9,3,10,1,100]
["RTV0",null,0.22,"*15%","*29%",0.2,0.38,0.3,0.23,"*15%",0.16,"*25%",0.28000000000000003,"*15%","*25%",0.28000000000000003,"*16%","*24%",0.17,0.22,0.17,0.09,0.22,0.14000000000000001,0.22]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["PRC","4 - Quite positive",247,117,130,213,6,12,17,64,13,144,26,77,144,26,68,179,50,194,17,17,13,3,194]
["RTV0",null,0.41,0.38,0.44,0.42,0.31,0.43,0.38,"*34%",0.46,0.44,0.46,"*35%",0.44,0.46,0.39,0.42,0.37,0.43,0.33,0.49,0.31,0.5,0.43]
["TTS",null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","5 - Very positive",196,133,63,170,4,6,15,80,8,94,15,88,94,15,68,128,53,142,22,10,19,2,142]
["RTV0",null,0.33,"*43%","*22%",0.33,0.23,0.23,0.34,"*42%",0.28000000000000003,"*29%",0.26,"*40%","*29%",0.26,"*39%","*30%",0.39,0.31,0.43,0.28999999999999998,0.43,0.36,0.31]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","POSITIVE",444,250,193,383,10,18,32,144,21,238,41,165,238,41,137,307,103,336,39,27,32,5,336]
["RTV0",null,0.74,"*81%","*66%",0.75,0.54,0.66,0.72,0.75,0.74,0.73,0.72,0.75,0.73,0.72,0.77,0.72,0.76,0.74,0.75,0.78,0.73,0.86,0.74]
["TTS",null,null,"b"]
["PRC","NEGATIVE",28,13,15,24,1,1,2,18,3,7,0,21,7,0,13,15,11,16,4,4,2,0,16]
["RTV0",null,0.05,0.04,0.05,0.05,7.0000000000000007E-2,0.04,0.05,"*10%",0.1,"*2%",0,"*10%","*2%",0,"*7%","*4%","*8%","*4%",7.0000000000000007E-2,"*13%",0.05,0,"*4%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 27"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"28","index":29,"n_rows":38,"n_cols":25,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 28/ 1","Back to contents"]
["TID"]
["VT","A11_3. How positive or negative do you view each of the following: Engineering"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Very negative",17,4,13,15,0,1,1,2,0,15,0,2,15,0,3,15,3,13,0,1,3,0,13]
["RTV0",null,0.03,"*1%","*4%",0.03,0,0.05,0.02,0.01,0,"*5%",0,"*1%","*5%",0,0.01,0.03,0.03,0.03,0,0.02,0.06,0,0.03]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a"]
["PRC","2 - Quite negative",42,12,30,35,0,3,3,12,3,24,3,15,24,3,10,32,8,32,2,1,4,1,32]
["RTV0",null,7.0000000000000007E-2,"*4%","*10%",7.0000000000000007E-2,0,0.12,0.08,0.06,0.1,7.0000000000000007E-2,0.05,7.0000000000000007E-2,7.0000000000000007E-2,0.05,0.06,7.0000000000000007E-2,0.06,7.0000000000000007E-2,0.04,0.04,0.1,0.11,7.0000000000000007E-2]
["TTS",null,null,null,"a"]
["PRC","3 - Neutral",240,109,131,203,9,7,21,48,9,149,33,58,149,33,44,196,44,187,20,12,10,2,187]
["RTV0",null,0.4,"*35%","*45%",0.4,0.46,0.25,0.48,"*25%",0.34,"*46%","*59%","*26%","*46%","*59%","*25%","*46%","*32%",0.41,0.39,0.34,"*24%",0.28999999999999998,0.41]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,null,null,null,null,null,"c"]
["PRC","4 - Quite positive",171,96,75,145,4,11,10,60,4,93,14,64,93,14,53,118,42,128,18,11,11,2,128]
["RTV0",null,0.28000000000000003,0.31,0.26,0.28000000000000003,0.23,0.41,0.22,0.31,0.15,0.28999999999999998,0.24,0.28999999999999998,0.28999999999999998,0.24,0.3,0.28000000000000003,0.31,0.28000000000000003,0.34,0.33,0.25,0.37,0.28000000000000003]
["TTS"]
["PRC","5 - Very positive",132,87,45,113,6,5,9,69,11,45,7,81,45,7,67,65,38,94,12,9,16,1,94]
["RTV0",null,0.22,"*28%","*15%",0.22,0.31,0.17,0.2,"*36%",0.42,"*14%",0.12,"*37%","*14%",0.12,"*38%","*15%","*28%",0.21,0.23,0.27,"*36%",0.23,0.21]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,null,"e"]
["PRC","POSITIVE",303,183,120,258,10,16,19,129,16,138,21,144,138,21,120,183,80,221,30,20,27,4,221]
["RTV0",null,0.5,"*59%","*41%",0.51,0.54,0.57999999999999996,0.42,"*67%",0.56000000000000005,"*42%","*36%","*66%","*42%","*36%","*68%","*43%","*59%",0.49,0.56999999999999995,0.59,0.61,0.6,0.49]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b"]
["PRC","NEGATIVE",59,16,43,50,0,5,4,14,3,39,3,17,39,3,12,47,12,45,2,2,7,1,45]
["RTV0",null,0.1,"*5%","*15%",0.1,0,0.17,0.1,0.08,0.1,0.12,0.05,0.08,0.12,0.05,7.0000000000000007E-2,0.11,0.09,0.1,0.04,7.0000000000000007E-2,0.16,0.11,0.1]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 28"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"29","index":30,"n_rows":38,"n_cols":25,"rows_kept":38,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 29/ 1","Back to contents"]
["TID"]
["VT","A11_4. How positive or negative do you view each of the following: Maths"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","1 - Very negative",28,8,20,21,1,2,4,4,3,19,2,7,19,2,4,24,6,20,1,2,2,1,20]
["RTV0",null,0.05,"*2%","*7%",0.04,0.08,0.08,0.08,0.02,0.11,0.06,0.03,0.03,0.06,0.03,0.02,0.06,0.04,0.04,0.02,0.05,0.05,0.14000000000000001,0.04]
["TTS",null,null,null,"a"]
["PRC","2 - Quite negative",49,15,34,46,0,1,2,16,3,23,8,18,23,8,12,37,15,33,3,5,6,1,33]
["RTV0",null,0.08,"*5%","*12%",0.09,0,0.04,0.05,0.08,0.09,7.0000000000000007E-2,0.13,0.08,7.0000000000000007E-2,0.13,7.0000000000000007E-2,0.09,0.11,7.0000000000000007E-2,0.06,0.14000000000000001,0.14000000000000001,0.11,7.0000000000000007E-2]
["TTS",null,null,null,"a"]
["PRC","3 - Neutral",140,71,69,108,9,10,14,42,7,82,10,49,82,10,32,108,32,104,18,7,6,2,104]
["RTV0",null,0.23,0.23,0.24,"*21%",0.47,0.37,0.3,0.22,0.24,0.25,0.17,0.22,0.25,0.17,0.18,0.25,0.23,0.23,0.33,0.2,0.13,0.26,0.23]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"c"]
["PRC","4 - Quite positive",209,111,98,179,6,10,14,67,7,111,24,74,111,24,64,145,35,170,15,6,12,2,170]
["RTV0",null,0.35,0.36,0.33,0.35,0.3,0.38,0.32,0.35,0.24,0.34,0.43,0.34,0.34,0.43,0.36,0.34,"*26%","*38%",0.28999999999999998,"*18%",0.28000000000000003,0.26,"*38%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a",null,null,null,null,"b"]
["PRC","5 - Very positive",175,104,72,158,3,4,11,62,9,91,13,71,91,13,65,110,49,126,16,15,17,1,126]
["RTV0",null,0.28999999999999998,"*34%","*24%","*31%",0.15,0.13,0.25,0.32,0.32,0.28000000000000003,0.24,0.32,0.28000000000000003,0.24,"*37%","*26%","*36%",0.28000000000000003,0.3,0.43,0.4,0.23,0.28000000000000003]
["TTS",null,null,"b",null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","POSITIVE",384,215,170,337,9,14,25,129,15,202,38,145,202,38,129,256,84,296,31,21,30,3,296]
["RTV0",null,0.64,"*70%","*58%","*66%",0.46,0.51,0.56999999999999995,0.68,0.56000000000000005,0.62,0.66,0.66,0.62,0.66,"*73%","*60%",0.62,0.65,0.59,0.61,0.68,0.49,0.65]
["TTS",null,null,"b",null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","NEGATIVE",77,23,55,67,1,3,6,20,6,43,9,25,43,9,16,61,20,52,4,6,8,1,52]
["RTV0",null,0.13,"*7%","*19%",0.13,0.08,0.12,0.13,0.1,0.2,0.13,0.16,0.12,0.13,0.16,0.09,0.14000000000000001,0.15,0.12,0.08,0.19,0.19,0.25,0.12]
["TTS",null,null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 29"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"30","index":31,"n_rows":20,"n_cols":10,"rows_kept":20,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 30/ 1","Back to contents"]
["TID"]
["VT","A11 SUMMARY. How positive of negative are your views on the following?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL",null,"Total","1 - Very negative","2 - Quite negative","3 - Neutral","4 - Quite positive","5 - Very positive","POSITIVE","NEGATIVE"]
["PRC","Technology",602,8,20,130,247,196,444,28]
["RTH0",null,null,0.01,0.03,0.22,0.41,0.33,0.74,0.05]
["PRC","Science",602,21,31,151,230,169,399,52]
["RTH0",null,null,0.03,0.05,0.25,0.38,0.28000000000000003,0.66,0.09]
["PRC","Maths",602,28,49,140,209,175,384,77]
["RTH0",null,null,0.05,0.08,0.23,0.35,0.28999999999999998,0.64,0.13]
["PRC","Engineering",602,17,42,240,171,132,303,59]
["RTH0",null,null,0.03,7.0000000000000007E-2,0.4,0.28000000000000003,0.22,0.5,0.1]
["JF","Page 30"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"31","index":32,"n_rows":65,"n_cols":25,"rows_kept":65,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 31/ 1","Back to contents"]
["TID"]
["VT","A12. Which of these words would you use to describe a job in engineering?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Interesting",206,111,96,177,6,6,18,79,8,102,18,87,102,18,68,138,45,160,18,12,12,3,160]
["RTV0",null,0.34,0.36,0.33,0.35,0.31,0.22,0.4,"*41%",0.28000000000000003,0.31,0.31,"*40%",0.31,0.31,0.38,0.33,0.33,0.35,0.35,0.35,0.26,0.52,0.35]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b"]
["PRC","Creative",198,114,84,168,8,7,15,87,6,89,16,93,89,16,73,125,47,150,22,11,12,2,150]
["RTV0",null,0.33,"*37%","*29%",0.33,0.4,0.27,0.33,"*45%",0.23,"*27%",0.28000000000000003,"*43%","*27%",0.28000000000000003,"*41%","*29%",0.35,0.33,0.42,0.33,0.27,0.38,0.33]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","Well paid",142,78,64,127,5,5,6,72,7,53,10,80,53,10,61,81,43,98,16,16,9,2,98]
["RTV0",null,0.24,0.25,0.22,0.25,0.24,0.18,0.13,"*38%",0.27,"*16%",0.17,"*36%","*16%",0.17,"*35%","*19%","*31%","*22%",0.3,"*46%",0.2,0.34,"*22%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"ce"]
["PRC","Exciting",141,90,52,125,5,3,9,63,8,62,8,71,62,8,64,78,34,106,14,9,10,2,106]
["RTV0",null,0.23,"*29%","*18%",0.24,0.24,0.1,0.2,"*33%",0.3,"*19%",0.15,"*32%","*19%",0.15,"*36%","*18%",0.25,0.23,0.27,0.25,0.22,0.38,0.23]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","Fun",137,84,53,118,6,6,8,58,8,62,10,66,62,10,58,79,35,102,11,11,10,2,102]
["RTV0",null,0.23,"*27%","*18%",0.23,0.31,0.22,0.17,"*30%",0.28000000000000003,"*19%",0.17,"*30%","*19%",0.17,"*33%","*19%",0.26,0.23,0.22,0.32,0.23,0.38,0.23]
["TTS",null,null,"b",null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","Enjoyable",117,72,45,101,3,6,7,58,5,47,7,64,47,7,52,66,36,80,11,9,14,3,80]
["RTV0",null,0.19,"*23%","*15%",0.2,0.15,0.22,0.15,"*30%",0.2,"*14%",0.12,"*29%","*14%",0.12,"*29%","*15%","*27%",0.18,0.21,0.25,"*31%",0.52,0.18]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,null,"e"]
["PRC","Dirty / messy",111,51,60,97,2,4,8,26,1,63,20,27,63,20,26,84,29,81,12,6,9,2,81]
["RTV0",null,0.18,0.16,0.2,0.19,0.08,0.14000000000000001,0.18,"*14%",0.03,0.19,"*36%","*12%",0.19,"*36%",0.15,0.2,0.21,0.18,0.22,0.18,0.21,0.27,0.18]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"ac",null,"a","ab"]
["PRC","Respected",105,71,33,90,2,7,6,52,7,38,8,59,38,8,53,51,37,66,15,13,8,1,66]
["RTV0",null,0.17,"*23%","*11%",0.18,0.08,0.27,0.13,"*27%",0.26,"*12%",0.13,"*27%","*12%",0.13,"*30%","*12%","*27%","*15%","*29%","*38%",0.18,0.12,"*15%"]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","ce"]
["PRC","Varied",90,47,43,78,1,4,7,36,5,42,7,41,42,7,36,53,17,70,8,5,5,0,70]
["RTV0",null,0.15,0.15,0.15,0.15,7.0000000000000007E-2,0.13,0.15,0.19,0.2,0.13,0.12,"*19%",0.13,0.12,"*21%","*13%",0.13,0.16,0.14000000000000001,0.13,0.12,0,0.16]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","Too complicated",89,29,60,81,1,1,5,22,1,55,11,23,55,11,14,76,21,67,7,4,9,2,67]
["RTV0",null,0.15,"*10%","*20%",0.16,7.0000000000000007E-2,0.04,0.12,0.11,0.05,0.17,0.19,"*11%",0.17,0.19,"*8%","*18%",0.15,0.15,0.13,0.11,0.2,0.28999999999999998,0.15]
["TTS",null,null,null,"a",null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","Great",88,55,33,78,2,2,5,41,5,34,7,46,34,7,36,52,24,63,9,5,7,3,63]
["RTV0",null,0.15,"*18%","*11%",0.15,0.08,0.09,0.12,"*22%",0.19,"*10%",0.12,"*21%","*10%",0.12,"*20%","*12%",0.18,0.14000000000000001,0.17,0.14000000000000001,0.16,0.52,0.14000000000000001]
["TTS",null,null,"b",null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","Too difficult",74,30,44,66,0,5,3,21,3,40,10,24,40,10,16,58,18,56,6,4,5,2,56]
["RTV0",null,0.12,"*10%","*15%",0.13,0,0.17,0.08,0.11,0.12,0.12,0.17,0.11,0.12,0.17,0.09,0.14000000000000001,0.13,0.12,0.12,0.12,0.12,0.26,0.12]
["TTS",null,null,null,"a"]
["PRC","Boring",51,16,35,43,0,4,4,9,1,38,3,11,38,3,10,41,6,45,4,1,2,0,45]
["RTV0",null,0.09,"*5%","*12%",0.08,0,0.13,0.1,"*5%",0.04,"*12%",0.05,"*5%","*12%",0.05,0.06,0.1,0.05,"*10%",7.0000000000000007E-2,0.02,0.04,0,"*10%"]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a",null,null,"a",null,null,null,null,"a"]
["PRC","Dull",38,12,26,26,0,3,9,10,4,23,1,14,23,1,9,29,1,36,1,0,0,0,36]
["RTV0",null,0.06,"*4%","*9%","*5%",0,0.12,"*19%",0.05,0.15,7.0000000000000007E-2,0.01,7.0000000000000007E-2,7.0000000000000007E-2,0.01,0.05,7.0000000000000007E-2,"*1%","*8%",0.03,0,0,0,"*8%"]
["TTS",null,null,null,"a",null,null,null,"a",null,null,null,null,null,null,null,null,null,null,"a",null,null,null,null,"c"]
["PRC","None of these",8,4,3,4,3,0,1,0,0,8,0,0,8,0,0,8,0,8,0,0,0,0,8]
["RTV0",null,0.01,0.01,0.01,"*1%",0.15,0,0.03,0,0,"*2%",0,"*0%","*2%",0,0,0.02,0,0.02,0,0,0,0,0.02]
["TTS",null,null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["PRC","Don't know",45,18,26,37,3,2,3,0,0,34,10,0,34,10,4,41,4,35,3,0,0,1,35]
["RTV0",null,7.0000000000000007E-2,0.06,0.09,7.0000000000000007E-2,0.15,0.08,7.0000000000000007E-2,"*0%",0,"*11%","*18%","*0%","*11%","*18%","*2%","*10%","*3%",0.08,0.06,0,"*0%",0.12,0.08]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 31"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"32","index":33,"n_rows":41,"n_cols":25,"rows_kept":41,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 32/ 1","Back to contents"]
["TID"]
["VT","A13. Do you do any of the following science related activities outside of school?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Watch science programmes (i.e. British English)",220,117,103,190,6,8,16,95,10,95,19,105,95,19,92,128,50,167,22,14,13,1,167]
["RTV0",null,0.37,0.38,0.35,0.37,0.31,0.31,0.35,"*49%",0.38,"*29%",0.34,"*48%","*29%",0.34,"*52%","*30%",0.37,0.37,0.42,0.4,0.28999999999999998,0.22,0.37]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"b",null,null,"b"]
["PRC","Visit science exhibitions / museums",213,104,109,179,6,11,18,80,13,100,20,93,100,20,78,135,55,157,22,14,16,3,157]
["RTV0",null,0.35,0.34,0.37,0.35,0.32,0.39,0.4,"*42%",0.45,"*31%",0.36,"*42%","*31%",0.36,"*44%","*32%",0.4,0.35,0.42,0.4,0.37,0.57999999999999996,0.35]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","Read science books",186,94,92,158,5,10,13,80,11,76,18,91,76,18,67,118,49,135,18,15,14,2,135]
["RTV0",null,0.31,0.3,0.31,0.31,0.24,0.36,0.3,"*42%",0.41,"*23%",0.32,"*42%","*23%",0.32,"*38%","*28%",0.36,0.3,0.33,0.45,0.32,0.36,0.3]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,null,"b",null,null,"b"]
["PRC","Read about science on the Internet",176,97,79,156,3,7,10,84,11,62,19,95,62,19,72,104,47,127,21,12,12,2,127]
["RTV0",null,0.28999999999999998,0.32,0.27,0.31,0.16,0.26,0.22,"*44%",0.4,"*19%",0.34,"*43%","*19%",0.34,"*40%","*25%",0.34,0.28000000000000003,0.4,0.34,0.27,0.38,0.28000000000000003]
["TTS",null,null,null,null,null,null,null,null,"c",null,null,"c","b",null,"b","b"]
["PRC","Attend a science, technology, engineering or maths club",105,57,48,89,2,8,6,66,9,26,4,75,26,4,67,38,41,64,13,10,17,1,64]
["RTV0",null,0.17,0.19,0.16,0.17,0.08,0.31,0.13,"*34%",0.33,"*8%","*8%","*34%","*8%","*8%","*38%","*9%","*30%","*14%",0.24,"*30%","*39%",0.12,"*14%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","e","e"]
["PRC","Go to a science and engineering fair",97,53,44,81,3,7,6,68,6,20,3,74,20,3,64,34,32,65,10,9,11,2,65]
["RTV0",null,0.16,0.17,0.15,0.16,0.16,0.27,0.12,"*35%",0.22,"*6%","*6%","*34%","*6%","*6%","*36%","*8%","*24%","*14%",0.19,0.26,0.26,0.38,"*14%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,null,"e"]
["PRC","None of these",132,60,72,112,3,5,12,9,0,104,19,9,104,19,7,124,20,110,8,3,8,1,110]
["RTV0",null,0.22,0.19,0.25,0.22,0.14000000000000001,0.18,0.28000000000000003,"*5%",0,"*32%","*33%","*4%","*32%","*33%","*4%","*29%","*14%","*24%",0.15,0.09,0.18,0.12,"*24%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,"a",null,null,null,null,"b"]
["PRC","Don't know",24,11,13,17,3,1,3,1,0,20,3,1,20,3,0,24,4,14,1,1,2,1,14]
["RTV0",null,0.04,0.04,0.04,"*3%",0.16,0.04,7.0000000000000007E-2,"*1%",0,"*6%",0.05,"*1%","*6%",0.05,"*0%","*6%",0.03,0.03,0.01,0.02,0.05,0.14000000000000001,0.03]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","a",null,"a","a",null,"a"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 32"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"33","index":34,"n_rows":47,"n_cols":25,"rows_kept":47,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 33/ 1","Back to contents"]
["TID"]
["VT","A37B. Before taking this survey, had you seen these logos"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Year of Engineering",59,31,28,51,0,2,6,36,7,14,3,43,14,3,59,0,21,37,8,7,5,1,37]
["RTV0",null,0.1,0.1,0.1,0.1,0,0.09,0.13,"*19%",0.24,"*4%",0.04,"*20%","*4%",0.04,"*33%","*0%","*15%","*8%",0.15,"*20%",0.12,0.12,"*8%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e"]
["PRC","IET Engineering a better world",80,41,39,73,2,3,3,49,8,23,0,57,23,0,58,21,27,53,9,11,5,2,53]
["RTV0",null,0.13,0.13,0.13,0.14000000000000001,0.08,0.09,7.0000000000000007E-2,"*25%",0.3,"*7%","*0%","*26%","*7%","*0%","*33%","*5%","*20%","*12%",0.17,"*31%",0.12,0.38,"*12%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,"d",null,"bc","c",null,"b",null,"b",null,null,"ce"]
["PRC","Big Bang Fair",192,108,84,162,7,11,11,111,11,58,12,122,58,12,107,85,63,129,26,16,19,1,129]
["RTV0",null,0.32,0.35,0.28999999999999998,0.32,0.39,0.41,0.25,"*58%",0.41,"*18%",0.22,"*56%","*18%",0.22,"*61%","*20%","*46%","*29%","*50%",0.46,0.44,0.22,"*29%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","e","e"]
["PRC","Tomorrows Engineers",111,61,50,103,0,3,6,73,10,24,4,83,24,4,78,33,43,67,13,19,9,2,67]
["RTV0",null,0.18,0.2,0.17,"*20%",0,0.09,0.13,"*38%",0.35,"*7%","*7%","*38%","*7%","*7%","*44%","*8%","*31%","*15%",0.25,"*54%",0.2,0.41,"*15%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","ace"]
["PRC","This is Engineering",68,46,22,60,3,4,1,42,4,20,2,46,20,2,43,24,20,46,6,7,6,1,46]
["RTV0",null,0.11,"*15%","*8%",0.12,0.16,0.13,0.02,"*22%",0.13,"*6%",0.04,"*21%","*6%",0.04,"*25%","*6%",0.15,0.1,0.12,0.21,0.15,0.12,0.1]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,null,null,null,"e"]
["PRC","ICE 200",45,23,22,42,0,0,2,28,5,10,1,33,10,1,33,11,17,27,4,7,6,1,27]
["RTV0",null,7.0000000000000007E-2,7.0000000000000007E-2,7.0000000000000007E-2,0.08,0,0,0.05,"*15%",0.18,"*3%",0.01,"*15%","*3%",0.01,"*19%","*3%","*13%","*6%",0.08,"*19%",0.14000000000000001,0.12,"*6%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,null,"e"]
["PRC","RAF100",111,68,43,97,2,6,7,52,7,45,7,59,45,7,52,59,32,78,11,9,11,1,78]
["RTV0",null,0.18,"*22%","*15%",0.19,0.08,0.22,0.15,"*27%",0.26,"*14%",0.12,"*27%","*14%",0.12,"*29%","*14%",0.23,0.17,0.21,0.26,0.24,0.15,0.17]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b"]
["PRC","None of these",280,129,151,233,12,11,25,24,3,218,35,27,218,35,7,273,35,235,15,4,14,2,235]
["RTV0",null,0.47,"*42%","*51%",0.46,0.61,0.42,0.55000000000000004,"*13%",0.11,"*67%","*62%","*12%","*67%","*62%","*4%","*64%","*26%","*52%","*29%","*12%","*31%",0.37,"*52%"]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,"a","b",null,"b",null,"abc"]
["PRC","SEEN ANY LOGO",322,179,143,278,7,16,20,167,25,108,22,192,108,22,170,152,101,218,37,30,30,4,218]
["RTV0",null,0.53,"*58%","*49%",0.54,0.39,0.57999999999999996,0.45,"*87%",0.89,"*33%","*38%","*88%","*33%","*38%","*96%","*36%","*74%","*48%","*71%","*88%","*69%",0.63,"*48%"]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","ace","e"]
["PRC","NONE",280,129,151,233,12,11,25,24,3,218,35,27,218,35,7,273,35,235,15,4,14,2,235]
["RTV0",null,0.47,"*42%","*51%",0.46,0.61,0.42,0.55000000000000004,"*13%",0.11,"*67%","*62%","*12%","*67%","*62%","*4%","*64%","*26%","*52%","*29%","*12%","*31%",0.37,"*52%"]
["TTS",null,null,null,"a",null,null,null,null,null,null,"a","a",null,"a","a",null,"a",null,"a","b",null,"b",null,"abc"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 33"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"34","index":35,"n_rows":26,"n_cols":25,"rows_kept":26,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 34/ 1","Back to contents"]
["TID"]
["VT","A37C. Have you seen or heard anything in the last 12months about 2018 being the Year of Engineering?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Yes",177,93,85,162,0,4,11,118,13,39,7,131,39,7,177,0,61,114,22,20,16,3,114]
["RTV0",null,0.28999999999999998,0.3,0.28999999999999998,"*32%",0,0.13,0.25,"*61%",0.48,"*12%","*13%","*60%","*12%","*13%","*100%","*0%","*45%","*25%","*43%","*57%",0.36,0.49,"*25%"]
["TTS",null,null,null,null,null,null,null,null,"cd",null,null,null,"bc",null,null,"b",null,"b",null,"e","e"]
["PRC","No",362,184,178,296,16,19,30,55,11,258,38,66,258,38,0,362,62,295,22,15,22,3,295]
["RTV0",null,0.6,0.6,0.6,"*58%",0.84,0.69,0.68,"*29%",0.39,"*79%",0.66,"*30%","*79%",0.66,"*0%","*85%","*45%","*65%","*43%","*43%",0.49,0.51,"*65%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"ad","a",null,"ac","a",null,"a",null,"a",null,null,null,null,"abc"]
["PRC","Don't know",63,32,31,52,3,5,3,19,4,29,12,22,29,12,0,63,14,44,8,0,6,0,44]
["RTV0",null,0.11,0.1,0.11,0.1,0.16,0.17,0.08,0.1,0.13,0.09,"*21%",0.1,0.09,"*21%","*0%","*15%",0.1,0.1,0.14000000000000001,"*0%",0.15,0,0.1]
["TTS",null,null,null,null,null,null,null,null,null,null,null,"ac",null,null,"ab",null,"a",null,null,"b",null,"b",null,"b"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 34"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"35","index":36,"n_rows":68,"n_cols":23,"rows_kept":68,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 35/ 1","Back to contents"]
["TID"]
["VT","A37D. What have you seen or heard recently about 2018 being the Year of Engineering?"]
["BT"]
["BT","Base: Those who have heard about Year of Engineering"]
["COL1",null,null,"Gender",null,"Nation",null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE","Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","a","*b","c","*d","a","b","*c",null,"a","b","*a","*b","*c","*d","e"]
["UNR","Unweighted row",193,101,92,180,3,10,129,15,42,7,144,42,7,193,71,119,26,23,18,4,119]
["PTR","Total",177,93,85,162,4,11,118,13,39,7,131,39,7,177,61,114,22,20,16,3,114]
["PRC","Positive publicity/feedback",21,12,8,19,0,2,15,4,2,0,19,2,0,21,11,10,6,1,3,0,10]
["RTV0",null,0.12,0.13,0.1,0.11,0,0.2,0.13,0.27,0.06,0,0.14000000000000001,0.06,0,0.12,0.18,0.09,0.26,7.0000000000000007E-2,0.22,0,0.09]
["TTS"]
["PRC","Promotion of innovation/pushing engineering forward",12,9,3,12,0,0,12,0,0,0,12,0,0,12,5,7,4,0,0,1,7]
["RTV0",null,7.0000000000000007E-2,0.1,0.03,7.0000000000000007E-2,0,0,"*10%",0,0,0,"*9%",0,0,7.0000000000000007E-2,0.08,0.06,0.18,0,0,0.24,0.06]
["TTS",null,null,null,null,null,null,null,"c",null,null,null,"b"]
["PRC","Promotion of opportunities for students",9,5,4,7,0,1,7,1,1,0,7,1,0,9,0,9,0,0,0,0,9]
["RTV0",null,0.05,0.05,0.04,0.05,0,0.11,0.06,0.06,0.03,0,0.06,0.03,0,0.05,"*0%","*8%",0,0,0,0,"*8%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["PRC","Information from school",8,1,6,7,0,1,4,0,2,1,4,2,1,8,2,6,0,0,2,0,6]
["RTV0",null,0.04,0.02,7.0000000000000007E-2,0.04,0,0.08,0.03,0,0.06,0.18,0.03,0.06,0.18,0.04,0.03,0.05,0,0,0.1,0,0.05]
["TTS"]
["PRC","Information in the media/online",6,4,2,6,0,0,4,0,1,1,4,1,1,6,3,3,1,2,0,1,3]
["RTV0",null,0.03,0.05,0.02,0.04,0,0,0.03,0,0.02,0.18,0.03,0.02,0.18,0.03,0.05,0.03,0.03,0.08,0,0.22,0.03]
["TTS"]
["PRC","Information at an event",6,2,4,6,0,0,5,0,1,0,5,1,0,6,0,6,0,0,0,0,6]
["RTV0",null,0.03,0.02,0.05,0.04,0,0,0.05,0,0.02,0,0.04,0.02,0,0.03,0,"*5%",0,0,0,0,"*5%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"a"]
["PRC","Just that it is (the year of engineering)",6,3,3,6,0,0,4,0,1,0,4,1,0,6,1,5,1,0,0,0,5]
["RTV0",null,0.03,0.03,0.04,0.04,0,0,0.04,0,0.04,0,0.03,0.04,0,0.03,0.01,0.05,0.03,0,0,0,0.05]
["TTS"]
["PRC","Flyers/posters/physical advertising",6,5,1,5,0,1,3,0,2,0,3,2,0,6,1,5,1,0,0,0,5]
["RTV0",null,0.03,0.05,0.01,0.03,0,0.1,0.03,0,0.06,0,0.03,0.06,0,0.03,0.01,0.04,0.03,0,0,0,0.04]
["TTS"]
["PRC","Push for more female engineers",4,1,3,4,0,0,3,0,1,0,3,1,0,4,3,1,0,1,2,0,1]
["RTV0",null,0.02,0.01,0.04,0.03,0,0,0.02,0,0.04,0,0.02,0.04,0,0.02,"*6%","*1%",0,0.06,0.15,0,"*1%"]
["TTS",null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,"b"]
["PRC","Addressing skills gap",4,2,2,3,0,1,4,0,0,0,4,0,0,4,0,4,0,0,0,0,4]
["RTV0",null,0.02,0.02,0.02,0.02,0,0.11,0.03,0,0,0,0.03,0,0,0.02,0,0.04,0,0,0,0,0.04]
["TTS"]
["PRC","Information from social media",2,2,0,2,0,0,1,0,1,0,1,1,0,2,0,2,0,0,0,0,2]
["RTV0",null,0.01,0.02,0,0.01,0,0,0.01,0,0.04,0,0.01,0.04,0,0.01,0,0.02,0,0,0,0,0.02]
["TTS"]
["PRC","Promotion of engineering",2,2,0,2,0,0,1,0,1,0,1,1,0,2,1,1,0,1,0,0,1]
["RTV0",null,0.01,0.02,0,0.01,0,0,0.01,0,0.02,0,0.01,0.02,0,0.01,0.01,0.01,0,0.04,0,0,0.01]
["TTS"]
["PRC","That it's a government campaign",1,0,1,1,0,0,1,0,0,0,1,0,0,1,0,1,0,0,0,0,1]
["RTV0",null,0.01,0,0.01,0.01,0,0,0.01,0,0,0,0.01,0,0,0.01,0,0.01,0,0,0,0,0.01]
["TTS"]
["PRC","Email information",1,1,0,1,0,0,1,0,0,0,1,0,0,1,0,1,0,0,0,0,1]
["RTV0",null,"*%",0.01,0,"*%",0,0,0.01,0,0,0,0.01,0,0,"*%",0,0.01,0,0,0,0,0.01]
["TTS"]
["PRC","Other",8,2,6,7,1,0,7,1,0,0,8,0,0,8,5,3,0,1,2,1,3]
["RTV0",null,0.04,0.02,7.0000000000000007E-2,0.04,0.35,0,0.06,0.04,0,0,0.06,0,0,0.04,0.08,0.02,0,0.06,0.15,0.31,0.02]
["TTS"]
["PRC","Not much/nothing",9,4,6,9,0,0,7,0,2,0,7,2,0,9,4,5,0,4,0,0,5]
["RTV0",null,0.05,0.04,7.0000000000000007E-2,0.06,0,0,0.06,0,0.06,0,0.05,0.06,0,0.05,7.0000000000000007E-2,0.04,0,0.22,0,0,0.04]
["TTS"]
["PRC","Don't know",81,41,40,74,2,5,45,8,23,5,53,23,5,81,26,52,10,9,6,1,52]
["RTV0",null,0.45,0.44,0.47,0.45,0.65,0.41,"*38%",0.63,0.57999999999999996,0.64,"*41%",0.57999999999999996,0.64,0.45,0.43,0.46,0.47,0.46,0.39,0.23,0.46]
["TTS",null,null,null,null,null,null,null,null,null,"a",null,null,"a"]
["SHG","Columns Tested: a,b - a,b,c - a,b,c,d - a,b,c - a,b - a,b,c,d,e"]
["JF","Page 35"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"36","index":37,"n_rows":26,"n_cols":25,"rows_kept":26,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 36/ 1","Back to contents"]
["TID"]
["VT","A37e. Have you seen any videos or images online in the last 12 months from a campaign called 'This is Engineering'?"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Yes",163,98,65,144,3,6,10,112,15,35,1,127,35,1,121,42,63,97,22,22,17,2,97]
["RTV0",null,0.27,"*32%","*22%",0.28000000000000003,0.16,0.23,0.23,"*59%",0.54,"*11%","*1%","*58%","*11%","*1%","*68%","*10%","*46%","*21%","*42%","*64%",0.38,0.38,"*21%"]
["TTS",null,null,"b",null,null,null,null,null,"cd",null,"d",null,"bc","c",null,"b",null,"b",null,"e","ace","e"]
["PRC","No",370,181,189,315,11,19,25,66,12,255,37,78,255,37,42,327,59,306,25,9,22,4,306]
["RTV0",null,0.61,0.59,0.64,0.62,0.6,0.68,0.55000000000000004,"*34%",0.43,"*78%",0.65,"*35%","*78%",0.65,"*24%","*77%","*44%","*68%","*47%","*26%",0.51,0.62,"*68%"]
["TTS",null,null,null,null,null,null,null,null,null,null,"ad","a",null,"ac","a",null,"a",null,"a","b",null,"b",null,"abc"]
["PRC","Don't Know",69,29,40,52,5,2,10,13,1,36,19,14,36,19,14,56,14,49,6,4,5,0,49]
["RTV0",null,0.12,0.1,0.14000000000000001,"*10%",0.24,0.09,"*22%","*7%",0.03,0.11,"*34%","*7%",0.11,"*34%",0.08,0.13,0.1,0.11,0.11,0.1,0.11,0,0.11]
["TTS",null,null,null,null,null,null,null,"a",null,null,null,"ac",null,null,"ab"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 36"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]

{"sheet":"37","index":38,"n_rows":23,"n_cols":25,"rows_kept":23,"cut":false,"hidden":false,"merged":[]}
["DAT"]
["JH","Engineering Brand Monitor 2018 - Pupils (aged 7-11)"]
["TID"]
["TID","Table 37/ 1","Back to contents"]
["TID"]
["VT","B1. Open to recontact"]
["BT"]
["BT","Base: All aged 7-11"]
["COL1",null,null,"Gender",null,"Nation",null,null,null,"Attended STEM careers activity",null,null,null,"Attended STEM careers activity (overall)",null,null,"Heard of YoE",null,"Ethnicity1",null,"Ethnicity2"]
["COL",null,"Total","Boy","Girl","England","Northern Ireland","Wales","Scotland","Yes - within past 12 months","Yes - not within past 12 months","No","Don't know","Yes","No","Don't know","Yes","No/Don't know","BAME","White","Asian or Asian British","Black or Black British","Mixed","Other ethnic groups","White"]
["SLA","Significance Level: 95%",null,"a","b","a","*b","*c","d","a","*b","c","d","a","b","c","a","b","a","b","a","b","c","*d","e"]
["UNR","Unweighted row",602,300,302,526,13,23,40,199,28,320,55,227,320,55,193,409,150,438,59,38,45,8,438]
["PTR","Total",602,308,294,511,19,27,45,191,28,326,57,219,326,57,177,425,136,453,52,34,44,6,453]
["PRC","Yes",502,265,237,424,15,23,40,172,24,268,37,196,268,37,161,341,113,380,37,30,40,6,380]
["RTV0",null,0.83,0.86,0.81,0.83,0.77,0.83,0.9,"*90%",0.89,0.82,"*65%","*90%",0.82,"*65%","*91%","*80%",0.83,0.84,"*71%",0.88,0.92,1,0.84]
["TTS",null,null,null,null,null,null,null,null,"cd",null,"d",null,"bc","c",null,"b",null,null,null,null,null,"a",null,"a"]
["PRC","No",100,44,57,87,4,5,4,19,3,58,20,22,58,20,17,84,23,73,15,4,3,0,73]
["RTV0",null,0.17,0.14000000000000001,0.19,0.17,0.23,0.17,0.1,"*10%",0.11,0.18,"*35%","*10%",0.18,"*35%","*9%","*20%",0.17,0.16,"*29%",0.12,0.08,0,0.16]
["TTS",null,null,null,null,null,null,null,null,null,null,"a","ac",null,"a","ab",null,"a",null,null,"ce"]
["SHG","Columns Tested: a,b - a,b,c,d - a,b,c,d - a,b,c - a,b - a,b - a,b,c,d,e"]
["JF","Page 37"]
["JF"]
["JF","Research conducted by IFF Research - CONFIDENTIAL"]